Hidden struggles

🔒️ Welcome To This Week’s Pro Newsletter

• 🎓️ Pivot U — Lesson Upload:

  • “The 4 levers of trustworthy content”.

• 💡 3 x Pro Content Ideas:

  • Headline templates and custom AI prompts.

  • All added to the Look At Hooks Pro headline template database.

• 🤖 3 x AI Prompts For Creators:

  • Divide a long, rambling piece of content into digestible sections with AI.

  • Find the ideal emoji for an email subject line (it increases opens).

  • Convert a blog post into a script for a short-form video — in seconds.

Heads Up Pro Members👋 

Expect Your “Saturday Hook Report” Tomorrow Morning

Our custom AI model — trained on the proven headline templates in our database — will be sending you:

• 4 high-engagement headlines and hooks.

• Each one personalized to your business, niche, and audience.

• Specific suggestions on exactly what information to include in each piece of content.

• Tailored to the specific platforms you create content on.

If you haven’t already, make sure you fill in your content profile on the Pro dashboard homepage (it takes 1 minute).

Once you’ve done this — you’ll receive a personalized content plan every Saturday going forward.

Enjoy!

Pivot U: Pro Lesson Upload

4 Simple Ways To Make Your Content Look Trustworthy Enough To View

Sad truth: Your audience is bombarded with content daily.

To a point where they’re looking for any excuse to ignore content as they’re scrolling down.

Unfortunately, that goes for useful content too.

The fix?

4 headline techniques that will make your content look trustworthy enough to view:

• Authority

• Costly signaling

• Piggybacking

• Social proof

I call them “The 4 Levers Of Trust”.

These psychological triggers are the secret to making your content stand out in a sea of competitors.

The beauty of it?

All it usually takes is changing a few words in the headline — and your audience won’t be able to resist.

We go through these 4 techniques in this week’s Pivot U video lesson:

💡 Pro Content Template #1

Teach Your Audience About The Hidden Struggles In Your Niche

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Empathy: The headline connects with the audience on an emotional level by addressing struggles they might secretly face.

• Loss Aversion: People would view the content to find out what these hidden struggles are and to take steps to prepare for them.

• Exclusive Information: "Hidden" suggests that these struggles aren't commonly known — increasing the perceived value of the content.

How To Adapt It For Your Niche:

1. Pick The Topic: Focus on a relevant topic within your niche — one your audience cares about.

2. List Hidden Struggles: Lesser-known or unexpected challenges your audience will likely face at some point in their journey.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“[Number] Hidden Struggles Of [Topic] No One Warns You About”

This template is modeled on the following headline:

“22 Hidden Struggles Of Getting Older No One Warns You About”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of struggles.
- Replace [Topic] with a specific topic relevant to my niche.

Examples Using The Template:

For Creators:

• Fitness: "10 Hidden Struggles Of Calisthenics No One Warns You About"

• Travel: "8 Hidden Struggles Of Solo Travel No One Warns You About"

For Businesses Creating Content (B2C):

• Pet Care: "11 Hidden Struggles Of Adopting A Rescue Dog No One Warns You About"

• Construction: "15 Hidden Struggles Of Renovating An Old House No One Warns You About"

For Businesses Creating Content (B2B):

• Marketer: "13 Hidden Struggles Of Facebook Advertising No One Warns You About"

• HR Consulting: "10 Hidden Struggles Of Remote Employee Management No One Warns You About"

🔒️ Pro Content Template #2

This high-engagement template uses the psychological triggers of validation and controversy to generate attention and views online.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️ 

👋 Hey there

Join Pen Pivot Pro to view this template and read the rest of this Pro post.

(Trust me — it’s awesome).