💡 An honest content idea

🧠 IN THIS EMAIL

• 💡 2 x Clickable Content Ideas You’ll Love:

  • Teach your audience the most powerful thing (they probably aren’t doing).

  • Give them the honest advice they need to hear.

  • Headline templates included 👍️ 

• 🍬 Link Candy:

  • How to reinvent yourself in 4 months PLUS a formula for writing beautiful hooks.

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💡 CLICKABLE CONTENT IDEA #1

Teach Your Audience The Most Powerful Thing They (Probably) Aren’t Doing

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• FOMO/Urgency: The headline implies that whatever this “thing” is — it’s important. It creates a fear of missing out on something valuable if the headline isn't clicked.

• Specificity: “The Most Powerful" adds specificity and curiosity. It compels us to find out what this one mysterious thing is and if we really are neglecting it.

🔁 How To Adapt It For Your Niche:

• Pick A Powerful [Thing]: One that's impactful and valuable within your niche. It should lead to a direct and tangible improvement for your target audience.

  • Eg. an activity, technique, strategy, method, approach, routine, habit, tactic, exercise, etc.

• Highlight The (Potential) Neglect: Emphasize that your audience is probably not doing it to create a sense of urgency.

💨 Speed Things Up With ChatGPT:

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

 The Most Powerful [Thing] You Are Probably Not [Verb]

This template is modeled on the following headline:

The Most Powerful Exercise You Are Probably Not Doing

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Thing] with a powerful activity, technique, strategy, method, approach, routine, habit, tactic, exercise, etc. 

- Replace [Verb] with one relevant to the chosen [Thing]

- Under each headline idea, briefly state what the [Thing] is and what effect it has. The actions/benefits should be real and not made up. 

🎨 Examples Using The Template:

For Creators:

• Gardening: “The Most Powerful Planting Technique You Are Probably Not Using”

• Photography: “The Most Powerful Adobe Editing Technique You Are Probably Not Using”

For Businesses Making Content (B2C):

• Pet Care: “The Most Powerful Dog Grooming Technique You Are Probably Not Using”

• Travel Agency: “The Most Powerful Flight Booking Trick You Are Probably Not Using”

For Businesses Making Content (B2B):

• Marketer: “The Most Powerful Local SEO Strategy You Are Probably Not Using”

• HR Consulting: “The Most Powerful Employee Engagement Strategy You Are Probably Not Using”

💡 CLICKABLE CONTENT IDEA #2

Give Your Audience The Honest Advice They Need To Hear

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Authority: Adding the source of the information (i.e. the "authority") makes the content seem more trustworthy.

• Rare Insights: "Honest advice" suggests hard truths that aren't easily accessible, rather than generic cookie-cutter information.

🔁 How To Adapt It For Your Niche:

1. Pick An Authority: This could be you! Alternatively, pick a credible expert or organization in your niche and ask for their input.

2. Define The Goal: A meaningful one that your audience wants to achieve.

3. Give Honest, Insightful Advice: Straightforward and maybe unconventional insights that go deeper than typical surface-level advice.

💨 Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Authority's] Honest Advice To Someone Who Wants [Goal]

This template is modeled on the following headline:

“Pro Gardener’s Honest Advice To Someone Who Wants A Lush Backyard”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Authority's] with a respected figure in my niche.
- Replace [Goal] with a specific goal or aspiration relevant to my niche.

🎨 Examples Using The Template:

For Creators:

• Fitness: “Personal Trainer’s Honest Advice To Someone Who Wants To Bulk Up”

• Gardening: “Pro Gardener’s Honest Advice To Someone Who Wants A Beautiful, Lush Backyard”

For Businesses Making Content (B2C):

• Pet Care: “Dog Trainer’s Honest Advice To Someone Who Wants A Well-Behaved Dog”

• Fashion: “Stylist’s Honest Advice To Someone Who Wants To Be Known As ‘Stylish’”

For Businesses Making Content (B2B):

• Logistics: “Supply Chain Analyst’s Honest Advice To A Business That Wants Streamlined Operations”

• HR Consulting: “HR Specialist’s Honest Advice To Someone Who Wants Happy Employees”

🍬 LINK CANDY FOR CREATORS

• How to reinvent yourself in 4 months (lifestyle design expert and productivity coach’s full step-by-step process) [link]

• A simple, tried-and-tested formula for writing irresistible hooks [link]