Content idea: Identity challenge

In This Email

• 💡 2 Content Ideas To Try:

  • Headline templates and AI prompts included 👍️ 

• 🔒️ 2 More Templates:

  • Visible to Pro readers and part of Look At Hooks (400+ headline template database).

💡 Content Template #1

Challenge Your Audience's Identity With A Set Of Recommendations

Your Headline Template:

The Inspiration:

"Don't Call Yourself A Foodie Without Trying These 17 Recipes"

Tastes Delicious [link]

Why The Headline Works:

• Social Identity: The headline challenges the audience's identity and asks them to “prove themselves”.

• Exclusivity: Suggests that only true enthusiasts or experts in the niche/industry will have tried these items or activities. We view the content to find out what they are.

How To Adapt It For Your Niche:

1. Choose The Identity: A specific identity relevant to your niche — one your audience identifies with.

2. Pick The Items/Activities: A specific number of essential items or activities that validate the identity.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“Don't Call Yourself A [Identity] Without Trying These [Number] [Items/Activities]”

This template is modeled on the following headline:

“Don't Call Yourself A Foodie Without Trying These 17 Recipes”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Identity] with a specific identity relevant to my niche.

Replace [Number] with a specific count of items or activities.

Replace [Items/Activities] with specific items or activities relevant to my niche.

Examples Using The Template:

For Creators:

• Fitness: "Don't Call Yourself A Gym Rat Without Trying These 7 HIIT Workouts"

• Cooking: "Don't Call Yourself A Vegan Home Cook Without Trying These 12 Recipes"

For Businesses Creating Content (B2C):

• Travel Agent: "Don't Call Yourself An Adventurer Without Trying These 12 U.S Destinations"

• Home Improvement: "Don't Call Yourself A DIYer Without Trying These 9 Home Renovations"

For Businesses Creating Content (B2B):

• Marketing: "Don't Call Yourself A Facebook Marketer Without Trying These 5 Strategies"

• Project Management: "Don't Call Yourself A Project Manager Without Trying These 5 Management Techniques"

• HR: "Don't Call Yourself A Good Manager Without Trying These 7 Recruitment Methods"

💡 Content Template #2

Teach Your Audience How To Perform A Task Without An Associated Negative Trait

Your Headline Template:

The Inspiration:

"How To Give A Presentation That Doesn’t Feel Cheesy Or Self-Serving"

Fast Company [link]

Why The Headline Works:

• Loss Aversion: The headline addresses a common problem or fear associated with the task. We view the content to prevent the negative consequences.

• Clarity: The headline is clear, direct, and sets a specific expectation for the audience.

How To Adapt It For Your Niche:

1. Pick The Task: One that's relevant to your niche and that your audience would want to perform.

2. Highlight The Negative Trait/Quality: Focus on a common negative trait or quality associated with the task that your audience would want to avoid.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“How To [Perform Specific Task] [Without Negative Trait/Quality]”

This template is modeled on the following headline:

“How To Give A Presentation Without Feeling Cheesy Or Self-Serving”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Perform Specific Task] with a specific task relevant to my niche.

Replace [Without Negative Trait/Quality] with a common negative trait or quality that the audience wants to avoid.

Examples Using The Template:

For Creators:

• Gardening: "How To Grow Beautiful Roses Without Using Pesticides"

• Fashion: "How To Build A Capsule Wardrobe Without Losing Your Sense Of Style"

• Photography: "How To Capture Stunning Nighttime Photos Without Noise"

For Businesses Creating Content (B2C):

• Beauty Brand: "How To Apply Foundation Without Looking Cakey Or Streaky"

• Travel Agent: "How To Explore A New South American City Without Getting Lost"

For Businesses Creating Content (B2B):

• Tech: "How To Improve Cybersecurity Without Complicating User Access"

• Event Planning: "How To Coordinate Corporate Events Without Overruns Or Overbooking"

💡 Content Template #3 (PRO)

This template uses the power of transformation and extreme specificity to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Templates #3 and #4 are part of our Pro headline template database (400+ high-engagement, psychology-driven templates).

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