✨ An impressive content template

In This Email

• 🔧 Creator Tool:

  • Make basic voice recordings sound professional.

• 🧪 Hook Science:

  • A glow-up for a meh headline.

• 💡 A Content Idea To Try:

  • Help your audience achieve a goal (and impress those around them).

  • Headline template included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

Quiz

^{*Link to more information at the bottom of this email}

Creator Tool

Adobe Podcast

Adobe Podcast is an AI-powered tool that makes basic voice recordings sound as though they’ve been recorded in a professional studio.

It takes a muffled, crackly, or tinny recording and makes it clean and crisp.

(Not Sponsored)

Hook Science

Let’s fix this headline — then turn it into a template to make it work in your niche.

It isn’t terrible — but it just doesn’t grab your attention.

Let’s Add Some Specificity And Emotion 

• Specificity: We could specify the number of ingredients.

• Scarcity: Adding “underrated” would make the information seem rarer.

• Loss Aversion: Avoiding a negative outcome is a more powerful motivator than achieving a positive outcome.

Much better.

A Template To Make It Work In Your Niche:

Other Examples:

• Realtor: "8 Underrated Tactics To Boost Your Home’s Showing Appeal"

• Event Planning: "7 Underrated Tips To Prevent Wedding Catering Disasters"

Try it out and see what you come up with.

💡 Content Template #1

Help Your Audience Achieve A Goal (And Impress Those Around Them)

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Aspiration: It taps into our desire for personal growth and practical fixes to problems.

• Status: Adding "and wow your..." suggests that the items will also impress others — a powerful motivator.

How To Adapt It For Your Niche:

1. Pick A Positive Outcome: One that resonates with your audience — a goal or aspiration they want to achieve.

2. Select Items Relevant To The Outcome: Eg. tips, tools, insights, habits, etc. Highlight how each one contributes toward achieving the chosen positive outcome.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] [Items] To [Achieve Positive Outcome] (And Wow Your [Observers])

This template is modeled on the following headline:

"7 Deshedding Tools To Keep Your House Clean (And Wow Other Dog Owners)"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Items] with tools, strategies, or elements relevant to my niche.

- Replace [Achieve Positive Outcome] with a desirable result.

- Replace [Observers] with a group or type of people that would be impressed by the positive outcome. 

Examples Using The Template:

For Creators:

• Writing: "7 Editing Tips To Polish Your Prose (And Wow Your Fellow Writers)"

• Gardening: "3 Plant Care Hacks To Transform Your Backyard (And Wow Your Neighbors)"

For Businesses Creating Content (B2C):

• Pet Care: "7 Deshedding Tools To Keep Your House Clean (And Wow Other Dog Owners)"

• Decor: "4 Minimalist Accessories To Transform Your Living Room (And Wow Your Visitors)"

For Businesses Creating Content (B2B):

• Software Development: "6 Coding Tips To Improve Your App Speed (And Wow Other Developers)"

• Data Analytics: "7 Data Visualization Techniques To Boost Decision-Making (And Wow Other Data Scientists)"

💡 Content Template #2 (PRO)

Teach Your Audience An Unexpected Method For Performing A Task

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Exclusivity: The phrase "no one has told you this yet" taps into our desire for privileged info.

• Empowerment: "You can actually" empowers the audience — it suggests they can do tasks they may have thought weren’t possible.

How To Adapt It For Your Niche:

1. Pick Your Task: A specific task, activity, or goal relevant to your audience's interests, needs, or challenges. This could range from DIY projects to saving tips or productivity hacks.

2. Outline Your Unexpected Method: Research unconventional or lesser-known methods, techniques, or approaches that accomplish the identified task.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

No One Has Told You This Yet But You Can Actually [Achieve Goal In Unexpected Way]

This template is modeled on the following headline:

"No One Has Told You This Yet But You Can Actually Improve Employee Retention With Career Mapping"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Achieve Goal In Unexpected Way] with a unique and surprising way to accomplish a common goal in my niche.

Under each headline idea, briefly explain what the goal is and what the unconventional/unexpected method for achieving it is. The method should be specific and not obvious. It should also be real and not made up. 

Examples Using The Template:

For Creators:

• DIY: "No One Has Told You This Yet But You Can Actually Paint a Room Without Using Brushes or Rollers”

• Photography: "No One Has Told You This Yet But You Can Actually Capture Stunning Night Sky Photos With Your Smartphone"

For Businesses Creating Content (B2C):

• Realtor: "No One Has Told You This Yet But You Can Actually Find Your Dream Home Faster By Exploring ‘Up-And-Coming’ Neighborhoods"

For Businesses Creating Content (B2B):

• Marketer: "No One Has Told You This Yet But You Can Actually Boost SEO By Removing Low-Performing Pages”

• HR Services: "No One Has Told You This Yet But You Can Actually Improve Employee Retention With Career Mapping"

💡 Content Template #2 (PRO)

Teach Your Audience An Unexpected Method For Performing A Task

This template uses the psychological triggers of exclusivity and empowerment to get views and engagement.

The AI prompt will turn the template into content ideas for your niche.

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

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