🔎 Inversion content

IN THIS EMAIL

• 🔧 Content Hack:

  • “Inversion content”

• 💡 Headline Template:

  • With an AI prompt to make it work in your niche.

• 🦾 AI Prompt:

  • Triple your content productivity with the “mise en place” prompt.

• 🔒️ Visible To Pro Readers:

  • 1 psychology-driven headline template + 1 AI prompt to triple your views and save you 4+ hours.

IN THIS PRO EMAIL

• 🔧 Content Hack:

  • “Inversion content”

• 💡 2 Headline Templates:

  • With AI prompts to make them work in your niche.

• 🦾 AI Prompt:

  • Supercharge your content productivity with the “mise en place” prompt.

CONTENT HACK

“Inversion Content”: Go Viral By Flipping The Script

Most content tells people what to do — but sometimes, the most powerful way to grab attention is to show them what not to do.

Enter the Inversion Hack, inspired by Charlie Munger’s mental model of inversion: 

Instead of asking, “How do I succeed?” you ask, “What leads to failure?” and then work backward.

It works because people are wired to avoid failure — it taps into our desire to prevent mistakes (i.e. loss aversion).

How To Create Inversion-Based Content In Your Niche:

1. Start With a Common Goal

   • Example: “How To Get More Clients”

2. Flip It — Ask What Leads to the Opposite Outcome

   • Example: “What are the biggest mistakes that lose clients?”

3. Turn the Answer Into a Curiosity-Driven Hook

   • Example: “3 Mistakes That Instantly Turn Clients Away (Are You Making These?)”

Examples Across Niches:

• Instead of “How to Grow an Audience” → “Why Most People Never Get Past 1,000 Followers (5 Traps)”

• Instead of “How to Improve Your Web Design Skills” → “The #1 Web Design Mistake That Makes Your Work Look Amateur”

A ChatGPT Prompt To Find The Perfect Topics To “Invert” In Your Niche In 3 Seconds

1. Fill in your niche, audience, and content type.

2. Paste the prompt into ChatGPT.

Instantly get 15 inversion-based content ideas, plus a detailed breakdown of any idea you want to expand into a full post:

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HEADLINE TEMPLATE

“Essential Knowledge” 

Why The Headline Works:

• Aspiration: It suggests that successful individuals in the role have mastered these items.

Examples Using The Template:

• Photography: "The 6 Angles Every Photographer Needs To Learn"

• Logistics: "The 7 Solutions Every Logistics Manager Needs To Learn"

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.

Get 10 clickworthy headlines and a full content outline for any you choose.

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create a [insert content type, e.g., reel, blog post] based on this template:

The [Number] [Items/Concepts] Every [Role] Needs To Learn

This template is modeled on the following headline:

The 5 Sauces Every Chef Needs To Learn

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.

AI PROMPT

“Mise en Place” For Content Creators

Great chefs don’t start cooking until everything is prepped and in place — a system called "mise en place."

Apply this to content, and you’ll eliminate chaos, speed up creation, and produce higher-quality work with less effort.

This prompt helps you set up a streamlined content workflow so you spend less time scrambling and more time creating.

Fill in your role and niche, then paste into ChatGPT:

"I'm a [insert role/business] in the [insert niche/industry], and I create content.

I want to apply mise en place to my workflow to work faster, stay organized, and reduce friction.

Please ask me the minimum necessary questions one by one (not all at once) to help me:

- Identify bottlenecks in my content process.

- Set up pre-creation systems (templates, research, assets).

- Optimize my workspace and tools for efficiency.

- Build a repeatable workflow for smoother content production.

Once all information is gathered, generate a structured mise en place content system with actionable steps."