Invisible Pain

April 23, 2025

Heya, Dil here.

There's an extremely high chance your audience is stuck in a painful problem they can’t even name.

Example:

Around a decade ago, I got obsessed with music production.

Chopping samples, layering synths, building beats from scratch — I was hooked.

But one thing drove me nuts: the bass.

I could never get it right.

Not muddy. Not flabby. Not clashing. Just clean, punchy, pro-sounding low-end.

I watched tutorials. Bought plug-ins. Spent hours tweaking filters.

Nothing worked.

Every time I played it back through headphones or speakers, it felt like chewing on wet cardboard.

I’d scroll through production forums at 2AM like a maniac.

Nobody could give me a straight answer.

Eventually, I stopped producing altogether.

The fun drained out. It felt like I was failing a test I couldn’t even read.

I just didn’t know the reason my mixes always fell flat — and no one could tell me in plain English.

I needed someone to tell me exactly why I was always getting that outcome and how to fix it fast.

That’s what this content template does so well:

❝

“Why You’re Always [Negative Outcome] (And How To Fix It Fast)”

It’s a mirror.

It reflects back a frustration your audience feels — but can’t put a finger on.

That feeling of:

“Why does this keep happening?”

“What the heck am I missing?”

Your content steps in and says:

“Here’s what you’ve been blind to — and here’s how to get unstuck.”

Use this when your audience is likely stuck in a loop — frustrated, confused, or unaware.

Here’s how the template looks in different niches:

Fitness: “Why You’re Always Plateauing (And How To Fix It Fast)”
Gardening: “Why Your Plants Always Die Mid-Summer (And How To Fix It Fast)”
Photography: “Why Your Photos Always Look Slightly Blurry (And How To Fix It Fast)”

Try it.

Pick a problem your audience is secretly struggling with — even if they can’t even name it.

Use this headline to name it for them.

Watch how fast you pull them in.

P.S. If emails like this light up your brain, I’ll teach you how to write your own.

I help creators, coaches, and consultants use my 4-part “backwards” method to turn simple stories into emails their audience feels — and buys from.

Ghosting your email list? Getting crickets? Haven’t even started one yet?

Very limited spots — and booking closes Friday.

(Sessions can happen later, but you’ve got to grab your spot now.)

Cheers,

Dil