Idea: 🧹 Items to eliminate

In This Email

• 💨 Quickfire Hooks:

  • 3 headline templates too good to keep a secret.

• 💡 A Content Idea To Try:

  • Teach your audience which “useless” items to eliminate.

  • Template and ChatGPT prompt included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

💨 Quickfire Hooks

3 Headline Templates That Were Too Good Not To Share

Every month we end up with golden headline templates that we don't provide full breakdowns for in the newsletter…

But are too good not to share.

So, here are 3 quickfire, high-engagement headline templates inspired by content from three megastar creators — Mark Manson, Tim Ferriss, and Ali Abdaal:

The Inspiration: “3 Questions That Determine 99% of Your Happiness” — Mark Manson

The Inspiration: “How To Cope With Feeling Unfocused Or Overwhelmed” — Tim Ferriss

The Inspiration: “7 Mistakes To Avoid While Building Your First Business” — Ali Abdaal

Try them out — replace the brackets with details relevant to your niche and see what you come up with.

🖐️ Pro Readers: Sign in to your Look At Hooks headline template database — you’ll see custom ChatGPT prompts to turn all three of these templates into content ideas for your niche.

💡 Content Template #1

Teach Your Audience Which “Useless” Items To Eliminate

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Loss Aversion: Highlighting a negative outcome grabs attention — avoiding losses is always a powerful motivator.

• Authority: The expert endorsement at the end adds credibility.

How To Adapt It For Your Niche:

1. Identify The 'Useless' Items: Ones that you or experts in your niche consider unnecessary.

2. Specify The Negative Outcome: The negative consequences of keeping these “useless” items.

3. Add Expert Endorsement (optional): If you want to use the last few words of the headline template, include expert opinions to add credibility. Yes — this expert may be you.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] 'Useless' [Items] To [Eliminate] Because They [Negative Outcome], [Experts/Authority] Warn

This template is modeled on the following headline:

6 ‘Useless’ Apps To Delete Because They Take Up So Much Space, iPhone Experts Warn

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Items] with specific items or practices relevant to my niche.

- Replace [Eliminate] with a verb that fits the context of removing or avoiding the items.

- Replace [Negative Outcome] with a specific negative impact these items have.

- Replace [Experts/Authority] with a relevant role in my niche.

Examples Using The Template:

For Creators:

• Writing: "4 ‘Useless’ Distractions To Eliminate Because They Slow Down Your Progress, Writing Coaches Warn"

• Photography: "8 ‘Useless’ Camera Accessories To Eliminate Because They Decrease Image Quality"

For Businesses Creating Content (B2C):

• Fitness Apparel: "5 ‘Useless’ Workout Accessories To Eliminate Because They Restrict Movement"

For Businesses Creating Content (B2B):

• HR Consulting: "9 ‘Useless’ HR Practices To Eliminate Because They Decrease Employee Satisfaction, HR Experts Warn"

💡 Content Template #2 (PRO)

This template uses negativity bias and humor to grab the audience’s attention and generate views.

The AI prompt instantly turns it into ideas for your niche.

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

📌 Creator Picks

• Which famous creator has a similar schedule to you?

• LinkedIn’s top creator shares a simple “recipe” for an effective lead magnet.