The JTBD Framework: Create The Content Your Audience Craves (But Won't Ask For)

Huge reason for content flopping:

Creators focusing on what they want to say instead of their audience's needs.

The Jobs To Be Done (JTBD) framework prevents this fatal content mistake. 

It’s a dead-simple system elite content marketers use to tap into their audience’s minds and identify what they really want. 

Content generated through this framework is often so valuable that the audience can’t help but click, view, and engage.

What You’ll Learn:

• The 3-step secret to uncovering what your audience really needs.

• How to use this JTBD framework to turn those needs into content they literally can't ignore.

• A ChatGPT prompt that’ll use this framework to generate unlimited content ideas in seconds.

🤔 What Is The JTBD Framework?

The Jobs To Be Done Framework (JTBD) uncovers the “jobs” your audience needs to complete.

Think of your content like a “tool” they hire to complete those “jobs”.

• Fix a problem

• Reach a goal

• Learn something new

• Avoid a frustration

Simple Example:

Someone doesn’t buy a “How To Run” guide because they want to read/watch.

They “hire” it to run their first 5K without injuries.

Align your content (i.e. the “tool”) with your audience’s “job” and you make it impossible to ignore.

This simple shift in the creator’s mindset makes the JTBD framework powerful. 

✅ 3 Steps To Identify Your Audience’s Jobs (And Use Them To Create High-Engagement Content)

🔍 Step 1: Find The Job

Goal: Identify a broad problem or goal your audience wants to achieve.

• Ask Yourself:

  • What goal or outcome are they trying to achieve?

  • What solutions are they currently using, and why do these fall short?

  • How would success look if they had the perfect solution?

• Tools To Help: 

  • Reddit threads

  • Customer reviews

  • Google Trends

  • AnswerThePublic

And of course — you could just ask them 😉.

Example “Jobs”:

• Personal Finance: “Learn how to budget without feeling overwhelmed.”

• Fitness: “Start strength training without risking injuries.”

• Marketing: “Write emails that get responses.”

🛠️ Step 2: Break Down The Job Into Tasks

Fast-track your content success