🤏 "Just a few words"

🧠 IN TODAY’S EMAIL

• 🧪 Hook Science:

  • Get more clicks with the “just a few words” headline hack.

• 🏅 Hook Of The Day:

  • This beautiful tagline hooks you within seconds and holds on for dear life.

🧪 HOOK SCIENCE

Get More Clicks With The “Just A Few Words” Headline Hack

What do you think of this headline?

It has a certain pull to it.

More pull than a simple “5 Tips For A Lush Back Garden” headline would have had.

Bottom line: It makes you want to click and view the content.

I call it the “just a few words” headline hack.

• Pick a topic to cover.

• Find a catchy way of explaining it a small number of words.

• Tease at the number of words in the headline to hook the audience and get the click.

• Elaborate on the topic in the actual content itself.

🧠 Why It Works:

1. Specificity: The specific number of words creates a curiosity gap — we click to find out what the few words are.

2. Instant Gratification: “5 words” is more appealing than “5 tips” or a simple “how-to” — instant solutions will always grab attention.

Need examples?

The next section should have you covered.

🏅 HOOK OF THE DAY

“Belong Anywhere” - AirBnB

AirBnB's tagline, "Belong Anywhere," condenses this mega brand’s essence and mission into just two simple words.

🧠 Hook Psychology

• Easy To Process: Short, catchy taglines like "Belong Anywhere" are easy to process, understand, and remember — “cognitive fluency”.

• Inclusivity: The tagline taps into our universal desire for belonging and acceptance.

• Aspiration: It sparks our sense of wanderlust and adventure.