🦥 Lazy habits for your audience

🧠 IN THIS EMAIL 
  • 🧪 Hook Science:

    • Attract your ideal audience with the “all in one place” hook template.

  • 💡 A Clickable Content Idea To Try:

    • Teach your audience the lazy habits.

    • Headline template included 👍️ 

  • 🍬 Link Candy For Creators:

    • 7 ways to come up with content ideas, and a simple method for developing a daily writing routine.

✍️ POP QUIZ

A 2009 study found that when products are arranged on a shelf or display, people tend to focus on those in which position?

Login or Subscribe to participate in polls.

*Link to study at the bottom of this email

🧪 HOOK SCIENCE

Attract Your Ideal Audience With The “All In One Place” Hook Template

You can use it on homepages, landing pages, ad copy, brochures — anywhere you need to grab attention.

It just works.

🔨 Your Hook Template:

"[Achieve goal] with the only [product/service] that lets you to [feature 1], [feature 2], [feature 3], and [feature 4] — all in one place."

🔎 The Inspiration:

🧠 Why This Hook Works:

  • Uniqueness: Highlighting the service as one of its kind suggests uniqueness.

  • Comprehensive Fix: Mentioning a combination of key features addresses multiple pain points — it suggests a comprehensive fix.

🔁 How To Adapt It For Your Niche:

  1. Define The Goal: The specific, overarching goal that your product or service can help your audience achieve.

  2. Specify The Features: Replace each [feature] with the key features of your product or service.

Note — if you’re sure you can’t present your combination of product/service features as a unique offering, just replace “the only” with “a”.

🎨 Hook Examples Using The Template:

  • Interior Design Service: "Elevate your space with the only home decor service that sources trends, customizes designs, visualizes spaces, and coordinates deliveries — all in one place."

  • Fitness Program: "Transform your physique with a fitness program that guides workouts, tracks nutrition, monitors progress, and creates personalized plans — all in one place."

  • Travel Agency: "Explore the world with the only travel booking service that plans itineraries, books accommodation, reserves activities, and manages budgets — all in one place.

💡 Takeaway: Present your product/service as a comprehensive +/- unique fix for your audience’s pain points and you won’t be ignored.

💡 A CLICKABLE CONTENT IDEA TO TRY

Teach Your Audience The Lazy Habits That Lead To Positive Outcomes

🔨 Your Headline Template:

"[Number] Lazy Habits For A [Desired Outcome]"

🔎 The Inspiration:  

“20 Lazy Habits For A Clutter Free Home”

Gabe Bult [link]

🧠 Why The Headline Works:

  • Specificity: The use of a specific number organizes expectations and promises concise, actionable content.

  • Ease: "Lazy Habits" suggests minimal effort for maximum gain — an irresistible proposition.

🔁 How To Adapt It For Your Niche:

  1. Pick A Specific Outcome: One that your target audience wants to achieve — a common problem that the habits can solve.

  2. Pick Your "Lazy Habits": Ones that will lead to the desired outcome. Focus on habits that are low-effort but will compound and generate results over the long term.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Number] Lazy Habits For A [Desired Outcome]"

This template is modeled on the following headline:

"6 Lazy Habits For A More Energy-Efficient Home"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of habits or routines.
- Replace [Desired Outcome] with a specific result or goal relevant to my niche. 

🎨 Examples Using The Template:

For Creators:

  • Fitness: "5 Lazy Habits For A Strong And Stable Core"

  • Gardening: "3 Lazy Habits For Healthy, Nutrient-Rich Garden Soil"

For Businesses Creating Content (B2C):

  • Travel Agency: "8 Lazy Habits For A Seamless Airport Experience”

  • Realtor: "6 Lazy Habits For A More Energy-Efficient Home"

For Businesses Creating Content (B2B):

  • Logistics Consulting: "4 Lazy Habits For A Streamlined Supply Chain"

  • HR Consulting: "6 Lazy Habits For Effective Employee Management"

🍬 LINK CANDY FOR CREATORS
  • 7 non-obvious ways to come up with truly interesting ideas to create content about [link]

  • 5 dead-simple steps to build a daily writing habit (that you’ll actually stick to) [link]

*Study from the pop quiz: The center-stage effect

Did you find today's newsletter content valuable?

Login or Subscribe to participate in polls.