How “Trendjacking” Grew Legal Eagle From 0 To 3 Million (And How You Can Use It Too)

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How “Trendjacking” Grew Legal Eagle From 0 To 3 Million (And How Any Writer Or Creator Can Use It Too)

Legal Eagle is a powerhouse YouTube channel with 3 million subscribers.

Its creator - lawyer Devin Stone - is a master of “trendjacking”:

Taking advantage of trends to boost the visibility of content.

Legal Eagle’s content blends complex legal topics with current events and pop culture to make it more accessible and engaging.

Examples:

• “Real Lawyer Reacts to Better Call Saul” [link]

• “Elon Sues The Lawyers That Forced Him to Buy Twitter” [link]

And so on.

Why Is Trendjacking Effective? 

It takes advantage of the Recency Bias:

When Legal Eagle combines (otherwise dry) legal topics with current trends, it makes the content instantly more relevant and engaging.

It takes advantage of the audience’s preference for recent and relatable information.

It also leads to a steady influx of new viewers who might not typically be interested in the legal content.

They’re simply drawn in by something they recognize.

How You Can Use Trendjacking In Your Content Too

• Monitor Trending Topics: Regularly check social media and news outlets to spot what's hot.

• Quickly Create Relevant Content: Once you identify a trend, create content that ties the trend to your niche.

• Add Unique Insights: Don't just replicate the trend; add your unique perspective.

• Engage with Current Events: Relate your content to current events, linking broader themes to your specific area of interest.

• Collaborate on Trending Topics: Partner with other creators to discuss or create content around trending topics, expanding your reach.

• Interactive Elements: Use polls, quizzes, or Q&A sessions to engage your audience on trending subjects.

Other Content Creators And Brands That Use Trendjacking Well

BuzzFeed [link]

Creates articles, quizzes, and videos around trending topics, pop culture, and current events.

Wendover Productions [link]

A YouTube channel that often hops onto current events, especially in the world of transportation and economics.

Red Bull

Their marketing often involves content that aligns with current trends in extreme sports and youth culture.

Your 3-Step Actionable Summary:

1. Stay Alert to Trends: Regularly scan the news and social media for emerging trends.

2. Act Fast, Add Value: Quickly create content around these trends, adding your unique insights to stand out.

3. Boost Engagement: Use polls, quizzes, Q&A sessions, and collaboration for broader reach and engagement.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• 6 steps to help content marketers thrive in a world with AI content tools [link]

• 3 psychological strategies Buzzfeed uses to get to 141 million views/month [link]

• 5 email marketing best practices to get emails opened and read (Infographic) [link]

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