A little-known content idea

🧠 IN THIS EMAIL

• 🔧 Creator Tool Of The Day:

  • The writing tool we didn’t know we needed.

• 💡 2 Clickable Content Ideas To Try:

  • Headline templates included👍️ 

• 🍬 Link Candy For Creators:

  • 20 AI tools for making videos AND a 5-step writing process that solves three problems.

✍️ POP QUIZ

^{*Link to study at the bottom of this email}

🔧 TOOL OF THE DAY

Lose The Very

The word “very” is a fallback.

A safety net we use when we can’t think of anything more exciting.

Turns out, it’s a safety net we end up using way more often than we think.

Lose The Very couldn’t be any simpler.

The tool gives you endless suggestions for alternatives to “very” in any context.

It’s fun, easy to use, and surprisingly addictive.

Try it out and remove the word from your vocabulary

(Not Sponsored)

💡 CLICKABLE CONTENT IDEA #1

Teach Your Audience The Little-Known Alternative They’re Missing Out On

🔨 Your Headline Template:  

🔎 The Inspiration:

🧠 Why The Headline Works:

• Fear of Missing Out (FOMO): It suggests a unique item or experience that most people don’t know about.

• Contrast: Pointing out that the alternative doesn’t have the popular option’s main drawback/downside makes it more appealing.

🔁 How To Adapt It For Your Niche:

1. Pick Your Little-Known Alternative: Find a unique option in your niche that can be compared to a well-known alternative.

   • It could be a product, place, activity, concept, or anything else.

2. Address The Drawback: State how your alternative doesn't suffer from the significant, specific drawback associated with the popular option.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

This Little-Known [Alternative] Is Like [Popular Option] Without The [Drawback]

The template is modeled on the following headline: 

"This Little-Known Desert Destination Is Like Arizona's Antelope Canyon Without The Crowds"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Popular Option] with a well-known or widely used product, service, activity, or concept in my niche.

- Replace [Drawback] with a common issue or challenge associated with the popular option.

- Replace [Alternative] with a unique product, service, activity, or concept very similar to the [Popular Option], but doesn't suffer from the same [Drawback].

🎨 Examples Using The Template:

For Creators:

• DIY: "This Little-Known Tool Is Like A Circular Saw Without the Noise"

• Gardening: "This Little-Known Houseplant Is Like A Rubber Plant Without The High Maintenance”

For Businesses Creating Content (B2C):

• Realtor: "This Little-Known Property Listing Site Is Like Zillow Without The Competition"

• Home Decor: "This Little-Known Furniture Store Is Like IKEA Without The Assembly Hassle"

For Businesses Creating Content (B2B):

• Logistics Consulting: "This Little-Known Shipping Company Is Like FedEx Without The Delays"

• IT Services: "This Little-Known Cloud Provider Is Like AWS Without The Steep Learning Curve"

💡 CLICKABLE CONTENT IDEA #2

Teach Your Audience What They Won’t Find In The Conventional Places

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Exclusivity: The headline suggests rare and exclusive information.

• Novelty: We're drawn to novel and unusual items. Making this uniqueness clear in the headline itself grabs attention.

🔁 How To Adapt It For Your Niche:

1. Identify Unique Items: Choose items, practices, tools, techniques, or insights that aren’t usually found in the common sources of information within your niche.

2. Define "Conventional" Knowledge Source: Where do people usually find their information on this topic?

   • It could be books, courses, schools, brochures, classes, etc .

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Number] [Category Items] You Won't Find In [Conventional Knowledge Source]"

This template is modeled on the following headline:

"7 Sustainable Fashion Trends You Won't Find In Mainstream Fashion Magazines"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Category Items] with a specific category or type of items or techniques.

- Replace [Conventional Knowledge Source] with a specific traditional or standard method of learning.

🎨 Examples Using The Template:

For Creators:

• Fitness: "10 Unique Yoga Poses You Won't Find In Traditional Yoga Classes"

• Home Decor: "10 Eco-Friendly Home Decor Ideas You Won't Find In Conventional Design Guides"

For Businesses Creating Content (B2C):

• Travel Agency: "9 European Travel Destinations You Won't Find In Traditional Brochures"

• Fashion Retail: "7 Sustainable Fashion Trends You Won't Find In Mainstream Fashion Magazines”

For Businesses Creating Content (B2B):

• Marketers: "8 Niche Social Media Strategies You Won't Find In Traditional Courses"

• Logistics Consulting: "5 Supply Chain Strategies You Won't Find In Conventional Logistics Training"

🍬 LINK CANDY FOR CREATORS

• 20 AI tools for making video content in a fraction of the time [link]

• This 5-step writing process solves 3 painful problems [link]