Triple Your Audience Size With Mark Rober's 1-Step Switch (28.5M Followers)

🔧 tool update

📣 “Look At Hooks” (By The Pen Pivot)

Before you click publish…

Take an extra 30 seconds to write a headline that’ll actually get clicked. 

Sad truth: People spend hours creating awesome content that doesn’t get read or viewed because of a terrible headline.

That’s why we created ”'Look At Hooks”:

• 100 Psychology-Backed Headline Templates: Based on actual pieces of content by huge creators and publications like MrBeast, Condé Nast, and Motley Fool. 

• ChatGPT Prompts For Content Ideas: Copy and paste them into ChatGPT to turn each headline template into content ideas for your niche.

• Filter By Content Type: Headline templates for how-to content, listicles, product reviews, and more.

• Filter By Emotion: Choose headlines based on emotions such as FOMO, relief, empathy, frustration, and more.

• Each Template Works In Any Niche: Fill in the blanks for your specific piece of content and you’re good to go. 

Click here to get access to 100 proven headline templates (limited-time launch sale)

🔎 mark rober

Use Mark Rober’s 1-Step Switch And Build A Giant Audience That Craves Your Content

Mark Rober has a YouTube audience of 28.5m people and earns $6m/year.

All from simplifying science topics in fun and creative ways.

His success largely comes down to a simple psychological hack that any creator or writer can use to get more engagement:

“Vicarious learning”.  

This is where readers and viewers gain knowledge by observing the content creator learn something themselves.

Here’s the 1-step switch:

When a creator switches their mindset from lecturing their audience to learning with them, it makes for addictive content.

Why Is Vicarious Learning So Effective In Content?

It turns viewers and readers into active participants in a shared journey.

Mark Rober doesn’t just explain science.

He explores science.

We then learn from his process of discovering something new.

The audience gets to see real reactions, mistakes, and challenges.

A genuine learning curve.

This is way more relatable and authentic than a content creator simply lecturing their audience.

Instead, they feel more like they’re just part of a collective learning adventure.

How Can You Use Vicarious Learning In Your Own Content?

Whether you’re a writer, YouTuber, or anything else, test out these content formats:

• Share Your Learning Journey: Share your process of learning a new skill or concept.

• Experiment and Document: Try out new things in your niche and showcase both successes and failures.

• Interactive Challenges: Engage your audience with challenges or activities that you're also participating in.

• Behind-the-scenes: Show the less polished aspects of your learning process.

• ‘Before and After’ Content: Show your progress in learning a new skill or concept over time, highlighting both the initial struggles and the end results.

• Storytelling: Weave your content into a story format, where each piece is a chapter in your learning journey.

• Q&A Based on Experiences: After trying something new, answer questions from your audience about the experience.

Other Creators That Do This Well

The Creative Penn [Link]

Joanna Penn shares her journey and lessons in writing, self-publishing, and book marketing.

Mark Manson [Link]

Writes about personal development and life lessons, sharing his learning journey with his audience.

Simone Giertz [Link]

Known for building "bad” robots, she shares her trial-and-error process. It makes engineering fun and accessible.

Your Actionable 3-Step Summary:

1. Embrace The Learner’s Mindset: Occasionally shift from teaching to sharing your learning journey and make your content a shared adventure.

2. Showcase The Real Process: Include both wins and setbacks, making your content relatable and authentic.

3. Engage And Involve: Create interactive opportunities for your audience to join in on your learning adventure.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• 21 tips for great copywriting (viral Reddit post) [link]

• The $4.8m social media sales funnel [link]

• 96.55% of content gets no traffic from Google. Here’s how to be in the other 3.45% [link]

Cheat Sheets For Content Creators:

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]