How To Build A Mob Of 3.8 Million People Who Crave Your Content

📝 One Question Survey

What type of successful content creators do you want us to cover in the future? (Eg. Bloggers, YouTubers, Business Owners Doing Content Marketing, Social Media Creators, etc).

🔧 tool of the day

📷️ Holler

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It creates quick and easy AI-powered surveys.

You collect answers from your audience and then simply ask the AI for insights.

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🧘‍♂️ matt d’avella

👍️ Get More Engagement

How To Build A Giant Mob That Craves Your Content

What Does He Do?

Matt D’Avella is crushing it.

• YouTube: 3.8 million subs

• Instagram: 372K followers

His content focuses on minimalist living; simplicity and mindfulness.

Example Video Titles:

• A Day In The Life Of A Minimalist [link]

• I Quit Social Media For 30 Days [link]

The secret to his success?

Tapping into a specific psychological effect — one you can easily use in your own content.

What Makes His Content So Effective? 

It taps into Social Identity Theory:

People define themselves based on group membership.

In other words — We get who we are from our groups.

He’s not just creating content that aligns with those values.

He’s nurturing a community of like-minded people by reinforcing those values with his content.

A minimalist mob.

A herd of people that trusts and interacts with him consistently.

How To Do This Yourself

Build your own loyal community using Social Identity Theory:

• Shared Symbols or Language: Phrases or symbols that resonate with community values.

• User-Generated Content: Encourage the sharing of content related to your content’s core values.

• Identity-Focused Merchandise: Merchandise to showcase their identity.

• Highlight Community Members: Regularly feature, acknowledge, and reward community members who demonstrate your content’s values.

• Community Challenges: Challenges or projects that demonstrate your core values.

• Build a Community Narrative: Stories that unite your community.

More Examples Of Content Creators Doing This Well

Plenty of creators and brands use their content to form communities based on shared values and beliefs.

Patagonia

Values: Environmental activism

Lululemon

Values: Health-consciousness, mindfulness

Your 3-Step Actionable Summary

1. Define your niche and values

2. Create content and resources that reinforce those values

3. Boost community engagement with shared symbols/language, UGC, events, and storytelling.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• A tool for creating beautiful infographics (without needing to spend a fortune on designers) [link]

• Is blogging dead? An expert’s opinion [link]

• The Top 6 Instagram Reels editing apps to make better reels [link]

• More than half of Gen Zers think they ‘can easily make a career” being a social media influencer [link]

Our Cheat Sheets For Content Creators:

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]

32 Psychology-Driven Headline Templates To Get Your Content 5x More Clicks (With Hardly Any Extra Effort) [Link]