This Content Genius Took A Dead-Simple Idea And Ran With It

🔧 tool of the day

📽️ Kaiber

Plenty of great creators are scared of putting out video content.

• “I don’t have the skills”

• “I don’t have the time”

• “I can’t afford an editor”

Kaiber knocks down these hurdles.

It makes beautiful AI-generated videos from images, text descriptions, and even music.

(So you don’t have to spend years learning how to edit).

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(Not sponsored).

🍰 minimalist baker

⚙️ Strategy

💡 content insights

🚀 Traffic (Get More Clicks)

A Killer Name

OK - let’s start by admitting that a name isn’t everything.

But Minimalist Baker’s brand name sends a crystal-clear message:

Simplicity and approachability.

With a name that includes “minimalist”, you know you can expect a straightforward, fuss-free recipe.

As a result, even readers/viewers who haven’t come across the brand before would want to click on their content over the competition.

Simply because they know that the brand’s content will align with their preferences.

Takeaway: 

Alignment between your brand name and the content’s promise can magnetically attract your ideal audience.

Demonstrate The “Value Add”

One thing that stands out about their Pinterest pin design is that they demonstrate the additional value in just a few words.

Here’s an example:

“Cozy Turmeric Porridge” on the pin tells you what to expect from the content.

But the “1-Pot & Vegan” subtitle will clinch a few more clicks from people who value or need those features.

Other examples of “value add” subtitles I found on their pins:

• “Ready in 25 minutes” - (i.e. click this pin for a quick recipe)

• “Just 5 ingredients” - (i.e. click this pin for a simple recipe)

Takeaway: 

Adding the unique value of your content to your pins and even headlines/titles grabs attention and increases click-through rates.

💖 Building Trust (Make Them Stick)

A Laser-Focused Content Promise

Minimalist Baker’s simple idea is a laser-focused promise.

Recipes that consist of:

• 10 ingredients or less

• 30 minutes or less

• 1 bowl

People love simplicity.

They also prefer precise figures over abstract promises.

Having a precise content promise and unique selling proposition (USP) has clear benefits.

It lets the audience know they can count on consistency and ease when they engage with Minimalist Baker’s content.

💰 Monetization (Make More Money)

Encourage User-Generated Content

While they do run a massive content business, they only sell one proprietary product.

A premium recipe book available as a hardcover or on Kindle.

They encourage customers to share Instagram pictures of recipes they’ve prepared using the book using the hashtag:

#minimalistbakercookbook

This boosts the book’s visibility, builds a community, and generates social proof.

Takeaway:

User-generated content can create win-win situations for any content-driven business.

You get free marketing, while your audience gets inspiration and a sense of belonging.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• A tool that tells you exactly what your audience wants to know (i.e a goldmine of content ideas) [link]

• An interview with the CEO of YouTube (AI, controversies, monetization, and more) [link]

• The psychology of why people share on social media (infographic) [link]

• Meet the YouTuber who solved shorts (Jenny Hoyos Interview) [link]

Our Cheat Sheets For Content Creators:

📣 32 Psychology-Driven Headline Templates To Get Your Content 5x More Clicks (With Hardly Any Extra Effort) [Link]

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]

📝 One Question Survey

If you could change one thing about this newsletter, what would it be?