Miss Excel's $2m/Year Content Empire

-CREATOR OF THE DAY-

Miss Excel

Miss Excel went from being a camera-shy office worker to building a $2,000,000/yr digital course business.

All by making fun short-form videos teaching people how to use Excel.

• TikTok - 929K subs

• IG - 850K subs

Here are 6 lessons any creator can learn from her content empire:

1. Find a boring topic and make it fun

Her short-form videos on TikTok teach Excel in a way that isn’t dull as dishwater.

That’s easier said than done.

Rhymes, music, dancing.

She doesn't take herself too seriously.

She took a typically dry subject and found a way of making it fun.

Find a way to do this in your niche, and you become unstoppable.

2. Repurpose content

Miss Excel started with just TikTok.

But she now repurposes the same content as IG reels and has built a massive following there too.

She's also on YT shorts.

De-risk your business by diversifying traffic sources.

If Miss Excel ever gets banned on TikTok, sure - it’ll hurt.

But it won't kill her business.

As an (important) side note, she’s also building a weekly newsletter where she shares Excel/MS Office tips and tricks.

It’s great for nurturing her audience and encouraging them to buy her courses over time.

But it’s also the ultimate way of owning an audience and removing platform risk.

3. Sell the benefits

Miss Excel makes the benefits of her products crystal clear.

Sure, she's teaching you Excel.

But that's not why people buy her courses.

They buy because they want to feel "empowered at work and save a tonne of time".

Sell the benefits, not the features.

4. Level up your monetization

She built her business on the back of digital courses for individuals.

These sold like gangbusters.

But she now offers corporate training services to huge companies.

Think of a premium product/service you can offer the high-end of your audience.

5. Expand products horizontally

Miss Excel refuses to be pigeonholed.

She also offers courses teaching PowerPoint and other MS Office software.

She knows her audience just wants to feel empowered in the workplace.

So she offers other products to make this a reality.

6. Maintain a consistent aesthetic

Miss Excel maintains a green and purple theme on her:

• Website

• Social media profile

• Newsletter

Her friendly face is also everywhere.

It makes her ecosystem memorable after just a few touchpoints.

A masterclass in branding.

Key Takeaways:

• Make boring topics fun, and you’ll win every time.

• Repurposing content on different platforms often produces a worthwhile return on time spent.

• Sell the benefits of your products/services, not the features.

• Think about what products/services you can offer the premium end of your audience.

• There are probably related products you could be offering your audience that aren’t immediately obvious.

• Maintain a consistent aesthetic - colors, fonts, accents, and other features.

• If you’re building a personal brand, make sure your face is everywhere. The more your audience sees it, the more trust you build over time.

-TOOL OF THE DAY-

NEWSLETTER PILOT

(Not sponsored).

I may be biased, but newsletters are hot right now.

Everyone wants to run one.

In an age where creators can be de-platformed with no rhyme or reason, owning an audience with an email list has never been more appealing.

Newsletter Pilot is an interesting tool.

It uses AI to summarize blog posts/articles in a newsletter-friendly format.

It would work well for newsletters that summarize and share links to interesting pieces of content.

Check it out if you run one of these (or want to one day).