✨ 2 golden headline templates

In This Email

• 🧪 Hook Science:

  • Confidence-building content to share with your audience.

• 💡 A Content Idea To Try:

  • The lies your audience needs to overcome.

  • Headline template included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

Hook Science

The hook from this viral TikTok video can easily be turned into a template and used in your niche.

Whether it’s for a blog post, a video, or anything else — it’ll work.

The Hook: 

"12 Easy Tricks To Learn Before The Ollie"

The “ollie” is a basic skateboarding trick, but one that complete beginners would still find intimidating. 

Why The Hook Works So Well:

• Simplicity/Empathy: It suggests that there are even simpler steps you could take before an already simple task — boosting confidence.

A Template You Can Use In Your Own Niche: 

Speed Things Up With ChatGPT:

Copy and paste the following into ChatGPT after filling in your niche and target audience — it’ll generate 10 headline ideas for you:

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"12 Easy [Skills/Steps] To Learn Even Before [Basic Task]"

This template is modeled on the following headline:

"6 Easy Poses To Learn Even Before The Downward Dog"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

Each headline should:

- Replace [Skills/Steps] with a specific type of skill or step related to my niche.

- Replace [Basic Task] with a foundational task or activity that's typically learned first in my niche, but one that beginners may still find intimidating. 

Examples Using The Template:

• Yoga: "6 Easy Poses To Learn Even Before The Downward Dog"

• Realtor: “5 Easy Homebuying Tips To Learn Even Before Attending A Viewing”

Try out the template ± prompt and see what you come up with.

💡 Content Template #1

Teach Your Audience Which Misconceptions They Need To Overcome

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Provocative: The term "lies" grabs attention — it suggests that there are misconceptions or myths to be busted.

• Loss Aversion: "Lies" also suggests potential pitfalls and mistakes that may be preventable.

How To Adapt It For Your Niche:

1. Pick The Topic: Focus on a topic within your niche that has common misconceptions.

2. Highlight The Outcome: Emphasize a positive outcome that the audience can achieve by facing these "lies".

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“The [Number] Lies Of [Topic] That You Must Face To Improve Your [Outcome]”

This template is modeled on the following headline:

"The 6 Lies Of Organic Gardening That You Must Face To Improve Your Harvest"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of lies or misconceptions.

- Replace [Topic] with a specific topic relevant to my niche.

- Replace [Outcome] with a specific, desirable outcome relevant to my niche.

Examples Using The Template:

For Lifestyle/Hobby Niches:

• Gardening: "The 6 Lies Of Organic Gardening That You Must Face To Improve Your Harvest"

• Fashion: "The 7 Lies Of Sustainable Fashion That You Must Face To Improve Your Carbon Footprint"

For Businesses Creating Content (B2C):

• Pet Care: "The 5 Lies Of Dog Training That You Must Face To Improve Behavior"

• Automotive: "The 5 Lies Of Car Maintenance That You Must Face To Improve Its Lifespan"

For Businesses Creating Content (B2B):

• Project Management: "The 5 Lies Of Agile Projects That You Must Face To Meet Deadlines"

• HR Consultation: "The 6 Lies Of Hiring That You Must Face To Improve Your Workplace"

💡 Content Template #2 (PRO)

This template uses personal testimony and extreme specificity to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche or industry.

Your Headline Template:

🔒️ 

Start your 14-day trial of Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

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