šŸ’” The 'Most Important' Content Idea

IN THIS EMAIL
  • šŸ”§ Content Hack:

    • The ā€˜most importantā€™ content idea (formula included).

  • šŸ’” Headline Template:

    • With an AI prompt to make it work in your niche.

  • šŸ¦¾ AI Prompt:

    • Generate a perfect headline for your website or landing page.

  • šŸ”’ļø Visible To Pro Readers:

CONTENT HACK

ā€œThe Most Importantā€

This hook formula will laser-focus your audienceā€™s attention on your content like a dog on a bone:

ā

ā€œThe Most Important X In Yā€

I came across it in this viral YouTube video (2 million views):

ā€œThe Most Important Scale Exercise In Jazzā€

The promise? One thing the audience absolutely must know in a specific context.

It cuts through noise and grabs attention like a vice grip.

  • FOMO: Nobody wants to miss out on the most important anything.

  • Authority: It frames you as an expert.

  • Clarity: One big thing > a dozen little things.

Hereā€™s what you do:

  1. Find A Core Need: A common problem your audience faces.

  2. Highlight the Solution: Focus on the one thing (a tip, action, or insight) that addresses this need.

  3. Write the Headline: Use ā€œThe Most Important [X] In [Y]ā€ (or adapt for natural phrasing).

Examples:

  • ā€œThe Most Important Question To Ask Before Buying a Home.ā€

  • ā€œThe Most Important Stretch For Long-Distance Runnersā€

A ChatGPT Prompt To Generate 15 High-Value Content Ideas Using ā€œThe Most Importantā€ Formula

Itā€™ll use 3 different viral headline templates to generate 15 content ideas for your niche ā€” with full, detailed, format-specific outlines for any you choose.

Paste this into ChatGPT after filling in your niche, audience, and content type(s):

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šŸ’” In Case You Missed It
HEADLINE TEMPLATE

ā€œDon'tsā€

ā

[Number] [Topic] Don'ts For A Better [Outcome]

Why The Headline Works:

  • Loss Aversion: Highlighting "don'ts" taps into our fear of making mistakes.

Examples Using The Template:

  • Photography: "3 Lighting Don'ts For A Better Portrait Shot"

  • Real Estate: "5 Viewing Don'ts For A Better Home Purchase"

  • Fitness: "7 Training Don'ts For Better Endurance"

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.

Get 10 clickworthy headlines and a full content outline for any you choose.

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a [insert content type, e.g., reel, blog post] based on this template:

"[Number] [Topic] Don'ts For A Better [Outcome]"

Example from a different niche: "3 Lighting Don'ts For A Better Portrait Shot"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPT

Landing Page Headline

Killer landing page headlines often narrow the focus of the product or service until thereā€™s a very bold claim.

Take the headline on Bufferā€™s website, for example:

They may not be the #1 scheduler in the world ā€” but by narrowing their focus, they can claim #1 in something

This prompt will help you do the same. 

Paste it into ChatGPT to refine your product/serviceā€™s focus and find out what you can claim to be #1 in:

"Hi ChatGPT. I need a landing page headline for my product/service and want to emulate Bufferā€™s:

ā€˜Grow your audience on social with the #1 free social media scheduler in the UK.'

The goal is to narrow the focus of my product/service to a specific audience, benefit, or feature until I can credibly claim to be '#1' in some way (e.g., most popular, fastest, only one in a specific niche, etc.).

Please ask me the following questions one at a time (not all at once) to help refine the focus.

Then generate 3-5 headlines that:

- Highlight the specific audience, benefit, or feature.
- Include a credible '#1' style claimā€