This Is One Of MrBeast's Favorite Headline-Writing Techniques

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • Learn how to grow your audience, engagement, and revenue with email-based courses.

• 🖱️ Get More Clicks:

  • Using the unimaginable power of contrast — MrBeast uses it and you should too.

• 💡 A Content Idea For You:

  • Revealing a common misconception in your niche.

  • Headline template included 👍️ 

🔧 PRESENTED BY

“I want to build an email course”

Top creators like Jay Clouse are leveraging the unique benefits of email-based courses to create demand, develop relationships, and convert customers.

Learn from an expert (whose first email course business was acquired) on how to do email courses the right way.

Sign up for Master the Email-Based Course today and see why Dickie Bush said he got “Takeaways within 5 minutes of digging in. Huge value.” 

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🖱️ GET MORE CLICKS

How To Use The Power Of Comparison To Get More Clicks And Views

The human brain is wired to notice contrast.

We love pitting one thing against another and seeing how they match up.

Ultimately, we’re competitive beings — sports wouldn’t be so popular if we weren’t.

One content creator who knows this well is MrBeast.

His content often takes contrast to the extreme because he knows it gets massive attention.

Here are some examples of his videos:

• “$1 Vs $250,000 Vacation”

• “$1 Vs $250,000,000 Private Island”

• “$1 Vs $10,000,000 Job”

You don’t need to get this extreme with contrast to make use of it in your content.

Here’s a headline template for you to play around with:

Super simple — but a good place to start.

Here are a few examples from different niches:

• “Wired Vs Wireless Headline Headphones: Which Gives You Better Audio Quality?”

• “Cast Iron Vs Stainless Steel Pans For Searing Steaks”

• “Foam Rolling Vs Static Stretching For Post-Workout Recovery”

Try it out in your own niche.

💡 A CONTENT IDEA FOR YOU

Busting A Common Myth In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Mythbusting: The promise of revealing a common misconception will always spark curiosity.

• Actionable Insights: The headline promises practical, actionable advice.

• Emotional Wording: “Yes, It’s Shocking" is a bold, attention-grabbing, and emotional way to end a headline.

🔁 How To Adapt It For Your Niche:

No matter what niche you’re in, your audience is likely to be doing too much or too little of something without realizing it.

1. Identify The Misconception: Look for areas within your niche where the recommended quantity of an item or frequency of an action is misunderstood.

2. Clarify The Correct Quantity/Frequency: Present the correct amount or frequency for the item or action (with your reasoning/evidence).

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche.

"Hi ChatGPT, I'm creating content for the [insert niche] niche using the headline template:

"This Is How [Much/Often] [Item/Action In Your Niche] You Should Actually [Action] — And Yes, It’s Shocking"

Based on the inspiration: 'This Is How Much Laundry Detergent You Should Actually Use — And Yes, It's Shocking'

Please give me a list of ideas within my niche that follow the headline template.

I'm looking for:

- Specific quantity-related misconceptions in my niche.
- A surprising, evidence-backed alternative."

🎨 Examples Using The Template:

For Creators:

• For Sustainability "This Is How Often You Should Actually Replace Reusable Water Bottles — And Yes, It’s Shocking".

• For Personal Finance: "This Is How Much Emergency Fund You Should Actually Have Saved — And Yes, It’s Shocking".

• For Arts/Crafts: "This Is How Often You Should Actually Sharpen Your Crafting Scissors — And Yes, It’s Shocking".

For Businesses Doing Content Marketing (B2C):

• Fitness Brand: “This Is How Often You Should Actually Rest Between Workouts - And Yes, It’s Shocking”.

• Gardening Brand: "This Is How Often You Should Actually Water Succulents - And Yes, It’s Shocking”.

For Businesses Doing Content Marketing (B2B):

• Marketing: "This Is How Much A Small Business Should Actually Spend On SEO — And Yes, It’s Shocking”.

• Event Planning: “This Is How Much Food You Should Actually Order Per Guest — And Yes, It’s Shocking”.