Content idea: 💡 Negative lists

🔒️ Welcome To This Week’s Pro Newsletter

• 🎓️ Pivot U — Lesson Upload:

  • Write unforgettable introductions.

• 💡 3 x Pro Content Ideas:

  • Headline templates and custom AI prompts.

  • (All added to the Look At Hooks Pro headline template database).

• 🤖 3 x AI Prompts For Creators:

  • Generate dozens of content ideas using the “5W1H” system.

  • Generate a “features vs benefits” table to market anything more effectively.

  • Generate a content strategy audit in seconds.

🖐️ Mid-Year Special - Ending Soon

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Pivot U: Pro Lesson Upload

How To Write Unforgettable Introductions Using The SPEAR Framework

Write introductions that are rambling, random, or just rushed and you’re losing your audience’s interest at the very start.

If you’re lucky, they’ll give you a second chance and stick around.

But they’ll usually bounce off onto someone else’s content.

The good news:

Whether you’re a blogger, video scriptwriter, or anything else…

There’s a simple 5-step process for writing a killer introduction.

One so compelling that your audience can’t help but keep reading or viewing for more information.

It’s called the SPEAR framework.

And we go through it in this week’s Pivot U pro video lesson.

💡 Pro Content Template #1

List The Items Most Likely To Lead To A Specific Negative Outcome

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Loss Aversion: Tapping into the fear of negative consequences motivates the audience to view the content and learn how to prevent them.

• Self-Relevance: We can't resist finding out whether we personally already have one of the [items] or not.

How To Adapt It For Your Niche:

1. Highlight The Negative Outcome: Focus on a significant negative outcome that your audience would want to prevent.

2. Identify Relevant Items: Ones within your niche that increase the likelihood of the negative outcome occurring.

Speed Things Up With ChatGPT:

Copy and paste the following after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

The [Number] [Items] Most Likely To [Negative Outcome]

This template is modeled on the following headline:

The 10 Cars Most Likely To Get You A Speeding Ticket

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Negative Outcome] with a specific undesirable result or effect relevant to my niche.

- Replace [Items] with specific elements or objects that increase the likelihood of the negative outcome occurring. 

Examples Using The Template:

For Creators:

• Cooking: "The 5 Vegan Ingredients Most Likely To Ruin Your Dish"

• Photography: "The 6 DSLR Camera Settings Most Likely To Ruin Your Photos"

For Businesses Creating Content (B2C):

• Home Improvement: "The 6 DIY Projects Most Likely To Go Wrong"

• Parenting Education: "The 5 Parenting Techniques Most Likely To Backfire"

• Travel Agent: "The 4 Airlines Most Likely To Delay Your Flight"

For Businesses Creating Content (B2B):

• HR Consulting: "The 6 Hiring Practices Most Likely To Lead To High Turnover"

• Logistics: "The 4 Logistics Solutions Most Likely To Cause Supply Chain Delays"

🔒️ Pro Content Template #2

This template uses the psychological triggers of authority and loss aversion to generate views and engagement.

As always, use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view this template and read the rest of this Pro post.

(Mid-year special ending today)