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- "Netflixify" Your Content With This Simple Hack - They'll Keep Coming Back For More
"Netflixify" Your Content With This Simple Hack - They'll Keep Coming Back For More
Welcome to The Pen Pivot!
In this email:
🔧 Creator Tool Of The Day:
Online Course: How to write headlines that get 3.3x more clicks (with minimal extra effort).
💡 Psychology-Backed Content Trick:
The simple psychological hack Netflix uses to make people crave their content (and how any writer/content creator can use it too).
🐰 Rabbit Holes And Resources:
An expert copywriter’s favorite 140 online tools, the ultimate checklist for social media success, and more.
Let’s get to it.
🔧 tool of the day
🌟 Headline Magic (By The Pen Pivot)
[Limited-Time Xmas Pre-Launch Online Course Sale 🎅 ]
Sad fact:
If the headline sucks, the content won’t get clicked, read, or viewed.
(No matter how many painful hours you spent making it).
A lot of content creators who aren’t getting enough views think they have a content problem…
But they actually often have a headline problem.
They also don’t know that simple, 10-second tweaks to their headlines could 3.3x their views (or more).
That’s why we’re launching Headline Magic on 15th January 2024.
It’s an online course for content creators who want to learn how to:
Get more clicks and views with minimal extra effort.
Use the evidence-based headline secrets of top creators.
Use headline tactics to get the clicks that are currently going to their competitors.
BONUS: Use ChatGPT to write headlines (that are actually good).
📺️ How To “Netflixify” Your Content
Netflix is a titan:
248 million paid subscribers worldwide
Nearly $8.54 billion in the third quarter of 2023 alone [source].
Part of its colossal success comes down to its use of a simple psychological effect.
An effect that makes people crave its content.
An effect that any writer, creator, or content marketer could use to make their content 10x more engaging:
People remember incomplete or interrupted tasks better than completed ones.
Here’s the Netflix strategy:
Cliffhangers leave the story unfinished.
This incompleteness keeps audiences thinking about the content.
They eagerly await the next episode.
Sounds simple - but most content creators aren’t aware they can Netflixify their content too.
💡 Content Psychology Takeaway:
Cliffhangers and serialized storytelling can boost engagement and keep your audience returning for more.
Simple Ways You Can 'Netflixify' Your Content Too
End With Intrigue: Leave your audience wanting more. End your blog posts, videos, or podcasts with a teaser or unresolved question.
Create A Story Arc: Develop a serialized format where each piece of content builds upon the last.
Use Recurring Themes: Establish themes that recur and evolve throughout your series. This creates a thread that ties your content together.
Encourage Predictions: Invite your audience to predict future developments or outcomes, increasing engagement and interaction.
Other Creators Using The Zeigarnik Effect Well
Serial (Podcast):
Uses a serialized format to tell a story over multiple episodes. It keeps listeners engaged throughout the season.
Dan Carlin (Hardcore History):
Long-form, episodic podcasts on historical events that build suspense and keep listeners returning for each part of the story.
Mark Manson (Blogger):
Known for his serialized blog posts that tie into a single theme and often end with thought-provoking questions or teasers.
Your 3-Step Actionable Summary:
If you want to test out the Netflix strategy in your own content, here are your next three steps:
Plan For Continuity: Develop content in series, with each piece leading to the next. This creates a sense of an ongoing narrative.
Master The Art Of The Tease: End your content on a note that builds curiosity and makes your audience eager for the next installment.
Engage And Involve Your Audience: Get them talking! Ask for their guesses, opinions, or stories that tie into your topic.
🐰 rabbit holes and resources
🍫 Today’s link candy for content creators:
Cheat Sheet Mega Bundle For Content Creators [50% Off]
Get a bundle of our top-selling cheat sheets:
✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of)
🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement
📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck)
Did you find today's newsletter content valuable? |
And that’s all for today!
Dilshan, The Pen Pivot