Content idea: 🤷‍♂️ No one agrees

🔒️Welcome To This Week’s Pro Newsletter

• 🎓️ Pivot U — Lesson Upload:

  • Write irresistible hooks using these 8 desires.

• 💡3 x Pro Content Ideas:

  • Headline templates included 👍️

  • All added to the Look At Hooks headline template database.

• 🤖3 x AI Prompts For Creators:

  • Identify gaps in your competitor’s content (so you can do it better).

  • Generate a bulleted summary to finish a piece of content with impact.

  • Identify which of the “Life Force 8” desires you can use to market your product or service.

Pivot U: Pro Lesson Upload

The 8 Human Desires That Will Drive Views To Your Content On Demand

Getting into your audience’s head is crucial.

If you don’t, you won’t build enough desire to compel them to view your content.

The result?

Your content gets ignored.

As a reader of this newsletter, you probably already knew that.

But what you may not know is this:

There are 8 human desires so strong and primitive that they can’t be resisted.

Desires that are hard-wired into our brains.

They’re called the Life Force 8 — a term coined by legendary marketer Drew Whitman.

Here’s what you’ll learn in this week’s Pivot U pro video lesson:

How to use these 8 psychological triggers to write headlines and hooks so powerful that even a caveman would have trouble resisting them.

By the end, you’ll be using them to drive views to your content on demand.

💡Pro Content Template #1

Share The Controversial Items In Your Niche That No One Can Agree On

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Scandal/Conflict: The word “controversial” sparks curiosity and invites the audience to engage in the debate.

• Social Proof: Highlighting that "no one can agree" adds social proof — it suggests that the topic is significant and widely discussed.

How To Adapt It For Your Niche:

1. Identify Controversial Items: Ones within your niche that are known to spark disagreement among your audience.

2. Highlight The Disagreement: Emphasize the controversy by explaining why these items are debated. Include different perspectives to make the content engaging.

Don't worry if you’re struggling.

The prompt below will generate everything for you (including which controversial items to talk about).

Speed Things Up With ChatGPT:

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“No One Can Agree When It Comes To These [Number] Controversial [Items]”

This template is modeled on the following headline:

“No One Can Agree When It Comes To These 19 Controversial Foods”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Items] with specific controversial items relevant to my niche.

Under each headline idea, briefly state which specific controversial [items] could be included and described in the content. 

Examples Using The Template:

For Creators:

• Fitness: "No One Can Agree When It Comes To These 6 Controversial Calisthenics Exercises"

• Fashion: "No One Can Agree When It Comes To These 7 Controversial Fashion Trends"

For Businesses Creating Content (B2C):

• Travel Agency: "No One Can Agree When It Comes To These 9 Controversial Travel Destinations"

• Parenting Coach: "No One Can Agree When It Comes To These 8 Controversial Parenting Methods"

For Businesses Creating Content (B2B):

• Marketing: "No One Can Agree When It Comes To These 8 Controversial Marketing Strategies"

• HR: "No One Can Agree When It Comes To These 7 Controversial Hiring Practices"

🔒️Pro Content Template #2

This template uses social proof and an engaging question to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Join Pen Pivot Pro to view this template and read the rest of this Pro post.

(Trust me — it’s awesome).