🗣️"Our survey says"

🧠 IN TODAY’S EMAIL

• 🔧 Creator Tool Of The Day:

  • Learn the evidence-based secrets behind getting what you want from your business.

• 🧪 Hook Science:

  • Get more clicks using this dead-simple headline hack (it all comes down to 4 simple words).

• 💡 A Clickable Content Idea For You:

  • The 1 thing that’s worth more than 1000 things in your niche.

  • Headline template included 👍️ 

• 🍬 Link Candy:

  • Viral headlines explained in 3 words, a famous writing exercise, and more.

✍️ POP QUIZ

🔧 TOOL OF THE DAY

Nudge (Podcast)

The tiniest change can make the biggest impact on a decision.

Examples:

• A handwritten thank you note — even a photocopy of one — increases future customer spending [source]

• Buttons with curved/rounded buttons get more clicks than buttons with sharp edges [source]

Fascinating and actionable.

The “Nudge” podcast teaches you the psychology of marketing.

Simple, evidence-based changes to get you more out of your business.

More clicks, sales, collaborations, and customer loyalty.

Click here to check out the Nudge podcast

(Not Sponsored)

🧪 HOOK SCIENCE

Get More Clicks With The “Our Survey Says” Headline Hack

The secret to getting more views to a piece of content in four simple words:

This can be done in many different ways.

Here’s a straightforward (but not easy) one:

Make it clear that content contains original research.

Seem daunting?

It shouldn’t.

Original research doesn’t have to mean test tubes and advanced statistics.

It can literally just be a simple survey.

Here’s an example…

Let’s take a basic and boring headline:

It doesn’t grab your attention.

There are probably dozens of pieces of content promising the exact same information.

Now, let’s apply the “Our Survey Says” headline hack:

The new headline seems 10x more credible and valuable.

It’s clear that serious work has gone into the content and that it’s information you won’t find anywhere else.

So we click to check it out.

Tip:

The greater the expertise of the people you’re surveying, the fewer you’ll have to survey.

Eg. If you were surveying data analysts instead of interviewers — you’d probably need more than 7.

Why?

Because interviewers would know more about what interviewers want.

💡 A CLICKABLE CONTENT IDEA FOR YOU

The 1 Thing That’s Worth More Than 1000 Things In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Extreme Contrast: The massive contrast between '1' and '1,000' increases the perceived value of the one item. It’s clearly exaggerated — but it grabs attention.

• The Law Of Least Effort: People will naturally choose the easiest path to achieving a goal. The idea that one thing could save us from having to do many things is irresistible.

🔁 How To Adapt It For Your Niche:

1. Pick A Standout Item: Something within your niche you find hugely valuable. Eg. an item, activity, technique, or concept.

2. Emphasize The Overkill: In the content itself, highlight how this one thing removes the need for owning/doing all of the others — quality over quantity.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:

“This 1 [Item/Action] Is Worth More Than [Verb] 1,000 [Same Item/Action].”

This template is modeled on the following headlines:

"This 1 Book Is Worth More Than Reading 1,000 Books"

And

“This 1 Pre-Workout Stretch Is Worth More Than Doing 1000 Stretches.”

Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each Headline Should:

- Replace [Item/Action] with a specific item, action, or concept.
- Replace [Verb] with a suitable action verb.
- Reflect the idea that the specified item or action is more valuable than 1000 items/actions in the same category.

🎨 Examples Using The Template:

For Creators:

• For Fitness: “This 1 Pre-Workout Stretch Is Worth More Than Doing 1000 Stretches”

• For Baking: “This 1 Pastry Hack Is Worth More Than Knowing 1000 Pastry Hacks”

For Businesses Doing Content Marketing (B2C):

• Pet Supplies: “This 1 Dog Grooming Tool Is Worth More Than Owning 1000 Dog Grooming Tools” 

• Financial Advisor: “This 1 Budgeting Hack Is Worth More Than Learning 1000 Budgeting Hacks”

For Businesses Doing Content Marketing (B2B):

• Digital Marketing: “This 1 Local SEO Trick Is Worth More Than Using 1000 Local SEO Tricks”

• Manufacturing: “This 1 Quality Control Check Is Worth More Than Doing 1000 Quality Control Checks”

🍬 LINK CANDY FOR CREATORS

• Viral headlines explained in 3 words [link]

• Ernest Hemingway’s favorite writing exercise [link]

• $5M/Yr content creator explains how to achieve your annual goals in just 12 weeks [link]