How Content That Gives Back Gets You 10x More In Return [Reciprocity Principle]

🔧 tool of the day

🖱️ Copy AI Hook Generator

If you don’t grab your audience’s attention within the first 2 seconds your content will fail.

(No matter how many painful hours you spent making it).

Copy AI Hook Generator creates hooks that grab and retain your audience’s focus so they don’t click away.

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(Not sponsored).

⛰️ patagonia

Make Your Content 10x More Effective By Committing To A Cause

In 2022, Patagonia’s founder Yvon Chouinard donated 98% of his ownership (worth $3 billion) to a socially-conscious non-profit organization.

The clothing giant’s high-engagement content strategy aligns perfectly with their mission of environmental activism.

Examples:

• Tweets and Instagram posts urging followers to take action on climate change.

• YouTube videos/short films showcasing their commitment to the cause, as well as environmental activists in their community:

  • “The Scale of Hope | Climate, Climbing and Systemic Change” [link]

  • “Why Do We Keep Buying New Stuff?” [link]

Why Is Showing Commitment To A Cause So Effective In Content?

Mainly because - well, it’s awesome.

You’re using your platform to make a difference - something most people can only dream of.

But there’s also a psychological reason why giving back gets you more in return as a content creator.

Reciprocity.

Patagonia’s content taps into the reciprocity principle:

We feel the need to pay back what we receive from others.

Patagonia commits to caring about our environment.

We commit to engaging with their content and brand.

How Can You Do This In Your Own Content? 

• Story-Driven Content: Stories that highlight the cause you support.

• Collaborative Projects: Partner with organizations or influencers who align with your cause for joint content projects.

• Educational Series: Content pieces that inform your audience about the cause and ways they can contribute.

• Interactive Campaigns: Invite audience participation, like photo contests or challenges related to the cause.

• Behind-The-Scenes Insights: Glimpses into how your brand or content actively supports the cause.

• User-Generated Content: Encourage your audience to share their own stories or actions related to the cause.

Other Creators Doing This Well

Ben & Jerry’s [link]

They weave social issues into product development and marketing.

TOMS Shoes [link]

They give away one pair of shoes for every pair sold and highlight social causes on YouTube/social media.

Your 3-Step Actionable Summary:

• Identify Your Stand: Choose what social or environmental issue your brand stands for.

• Integrate It: Weave your social commitment into your content.

• Empower Your Community: Engage with your audience in meaningful ways that align with your cause.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• 6 new Canva AI tools to create 5x more content in half the time [link]

• Ali Abdaal’s scriptwriter shares 3 common mistakes that make viewers click off and watch something else [link]

• 4 simple tips for writing blog posts way faster [link]

📣 “Look At Hooks” (By The Pen Pivot)

Before you click publish…

Take an extra 30 seconds to write a headline that’ll actually get clicked. 

Sad truth: People spend hours creating awesome content that doesn’t get read or viewed because of a terrible headline.

That’s why we created ”'Look At Hooks”:

• 100 Psychology-Backed Headline Templates: Based on actual pieces of content by huge creators and publications like MrBeast, Condé Nast, and Motley Fool. 

• Filter By Content Type: Headline templates for how-to content, listicles, product reviews, and more.

• Filter By Emotion: Choose headlines based on emotions such as FOMO, relief, empathy, frustration, and more.

• Each Template Works In Any Niche: Just fill in the blanks for your specific piece of content and you’re good to go. 

Click here to get access to 100 proven headline templates (limited-time launch sale)

Cheat Sheets For Content Creators:

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]