💡 The Power Of One

January 20, 2025

IN THIS EMAIL

  • 🔧 Content Hack:

    • Create ultra-focused content.

  • 💡 Headline Template:

    • With an AI prompt to make it work in your niche.

  • 🦾 AI Prompt:

    • Generate near-perfect content CTAs.

  • 🔒️ Visible To Pro Readers:

IN THIS PRO EMAIL

  • 🔧 Content Hack:

    • Create ultra-focused content.

  • 💡 2 Headline Templates:

    • With AI prompts to make them work in your niche.

  • 🦾 AI Prompt:

    • Generate near-perfect content CTAs.

ONLINE WORKSHOP (BY THE PEN PIVOT)

Struggling To Write With AI?

Clunky prompts. Bland and robotic output. Hours wasted editing.

I’m hosting a 90-minute live online workshop: ‘Writing With AI’.

✔️ Craft prompts that get perfect results the first time.
✔️ Create consistent content that sounds like you and not a robot.
✔️ Turn AI drafts into polished, ready-to-publish pieces in seconds.

Walk away with my proven system for producing punchy, high-quality writing using ChatGPT, Claude, or any other AI text generator. 

If you create content online, these 90 minutes will transform how you write and save you countless hours of wasted time.

Seats will be limited.

CONTENT HACK

The Power Of One

Simplicity wins. 

Michael Masterson’s Power of One framework:

Focus on a single, powerful element in any piece of content to maximize its impact and clarity.

Here’s a simple 4-step process to apply it:

  1. Choose One Big Idea: Anchor your content around a single, compelling concept.

  2. Focus On One Core Emotion: Appeal to one dominant emotion (e.g., FOMO, concern, aspiration, etc).

  3. Speak To One Target Audience: Address a specific segment of your audience directly.

  4. Include One Clear Call-To-Action: End with one actionable next step.

By ruthlessly narrowing your focus, you cut through the noise, boost engagement, and drive results.

A ChatGPT Prompt To Generate 10 Ultra-Focused Content Ideas Using The Power Of One

Insert your niche, audience, and content type — then paste the prompt below into ChatGPT.

It’ll generate nuanced content ideas tailored to your audience, complete with emotional targeting, precise CTAs, and full content outlines for any you like:

10-SECOND COPYWRITING TIP

"People don’t buy products; they buy better versions of themselves." - Steve Jobs

💡 In Case You Missed It

  • “The GOLD Framework”: Create content that taps into your audience’s aspirations, struggles, and growth. 

  • “The Awareness Gap”: A dead-simple hack for generating viral content ideas.

  • “The MINT Framework”: Build a perfectly balanced set of content ideas — inspire, educate, and prepare.

HEADLINE TEMPLATE

“The Fastest Path”

❝

The Fastest Path To [Goal/Outcome], According To [Authority]

Why The Headline Works:

  • Efficiency: "Fastest path" promises quick, actionable results.

Examples Using The Template:

  • Home Decor: "The Fastest Path To A Modern Kitchen, According To A Designer"

  • Realtor: "The Fastest Path To Finding Your Dream Home, According To Realtors"

  • HR Consulting: "The Fastest Path To Employee Retention, According To HR Experts"

Speed Things Up With ChatGPT:

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create a [insert content type, e.g., reel, blog post] based on this template:

The Fastest Path To [Goal/Outcome], According To [Authority]

Example from a different niche: "The Fastest Path To A Modern Kitchen, According To A Designer"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.
AI PROMPT

Call-To-Action Master

A great call-to-action (CTA) is the final push that turns audience members into doers. 

Whether you want your audience to sign up, download, share, or buy, a well-crafted CTA should drive immediate action.

Use the prompt below to generate a tailored CTA line to finish any piece of content. 

Just fill in the content type, topic, and desired action, then paste it into ChatGPT:

"Please generate a concluding call-to-action (CTA) line for [insert content type, e.g., blog post, video, email] on [insert content topic].

The goal is to inspire the audience to [insert specific action, e.g., sign up, download, share, buy].

Please ask me questions if needed to refine the context or tone. Then, generate 3-5 concise and compelling CTA options tailored to:

- The audience's needs and desires.
- The content's purpose.
- A clear and actionable next step."