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- 💡 A powerful product
💡 A powerful product
🧠 IN TODAY’S EMAIL
🔧 Creator Tool Of The Day:
A tool to 10x your content ideas in 10 minutes.
🩹 Hook Fix:
Watch this bad headline get fixed in 30 seconds or less.
💡 A Clickable Content Idea For You:
A powerful product that quickly solves a problem in your niche.
Headline template included 👍️
🍬 Link Candy:
140 online tools, 100 content ideas in 30 mins, and more.
✍️ POP QUIZ
What psychological effect or emotion would make people want to click on this headline by Business Insider:
“7 Of The Most Beautiful US National Parks, According To Someone Who's Been To 59 Of Them” |
🔧 TOOL OF THE DAY
🔠 Related Words
We’ve all felt the pain of creative block.
Staring at a blinking cursor, desperately hoping for an idea to hit you.
It’s frustrating and just feels dry.
Related Words is a tool I use to get me over that hump.
I put in a word, phrase, or topic.
It then spits out a bunch of related words.
So simple, but so effective.
After a few minutes, I’ve got dozens of new content topics to dig into.
(Not sponsored).
🩹 HOOK FIX
Today’s Bad Headline: “A Pickleball Warm-Up Stretch You Need To Know”
It isn’t the worst.
But it doesn’t strike up an emotion and so would probably get ignored.
Let’s apply the 3-step headline fix-up process and turn it into a headline that begs you to click on it.
Step 1: Apply Ultra-Specificity
Let’s specify the:
Time it takes = 1 minute
Body part = Hamstring
💡 Improved Headline: “Do This 1-Minute Hamstring Stretch Before Every Pickleball Game”
The specificity already makes you more curious.
But we’re not done yet…
Step 2: Apply An Emotional Lever
Trust: We could add trust to the headline by making it clear who the source is. Eg. a coach, player, ex-player, sports therapist, etc.
Concern: Let’s highlight that this stretch will prevent a negative outcome - i.e. an injury.
💡 Improved Headline: “Pickleball Semi-Pro Shares A 1-Minute Warm-Up Stretch To Prevent Hamstring Strains”
A quick and easy action (1-minute stretch) that leads to a large benefit (preventing a strain) is an irresistible proposition.
Step 3: Cut The Fluff
We could remove the words “shares a” without impacting the meaning or the emotional pull.
💡 Final Headline: “Pickleball Semi-Pro’s 1-Minute Warm-Up Stretch Prevents Hamstring Strains”
Much better 🙂.
💡 A CLICKABLE CONTENT IDEA FOR YOU
A Powerful Product That Quickly Solves A Problem In Your Niche
🔨 Your Headline Template:
"This Is The [Product] That Helped [Achieve Specific Goal] In [Short Timeframe]"
🔎 The Inspiration:
“This Is the Toothpaste That Helped Whiten My Teeth In Under A Week”
🧠 Why The Headline Works:
Problem-Solution Framework: The headline introduces the product as a solution to a common problem.
Instant Gratification: People love quick, easy, and effective solutions to problems.
Social Proof: The use of personal experience adds trust and relatability.
🔁 How To Adapt It For Your Niche:
Pick A Product: One in your niche that can demonstrate a rapid effect or improvement.
Define A Specific, Desirable Goal: One that your target audience wants to achieve - a common problem that the product solves.
Specify The Timeframe: Include an attention-grabbing, short timeframe in the headline to highlight the product’s power.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste the following prompt into ChatGPT after filling in your niche and target audience:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:
"This Is The [Product] That Helped [Achieve Goal] In [Short Timeframe]"
This template is inspired by the headline "This Is the Toothpaste That Helped Whiten My Teeth In Under A Week."
Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each Headline Should:
- Replace [Product] with the specific product used.
- Replace [Achieve Goal] with the concrete result achieved.
- Replace [Short Timeframe] with the exact duration it took to see results.🎨 Examples Using The Template:
Fashion: "This Is The Stain Remover That Saved My Silk Dress In 10 Minutes"
Technology: "This Is The App That Helped Doubled My Morning Productivity In Just 24 Hours"
Gardening: "This Is The Pest Spray That Cleared Aphids From My Roses In 24 Hours"
Automotive: "This Is The Scratch Remover That Restored My Car's Paintwork In Just 30 Minutes"
Photography: "This Is The Lens That Shot My Best Low-Light Photos Ever In The First Hour"
Education: "This Is The Flashcard App That Helped Me Memorize 125 Facts In Just 48 Hours"
Travel: "This Is The Packing Cube Set That Helped Organize My Luggage In Under 3 Minutes"
Home Improvement: "This Is The Quick-Set Cement That Fixed My Cracked Patio In One Afternoon"
Real Estate Agent: "This Is The Home Staging Service That Helped Increase Sale Price By 7% In 1 Week"
🍬 LINK CANDY FOR CREATORS
This Reddit user has written ads for Burger King, Siemens, and Hyundai - here are 140 online tools they use every month [link]
How to generate 100 ideas to write about in 30 minutes - even if you think you have nothing to say [link]
This tool uses AI to deliver the latest news on the topics you care about - straight to your email inbox [link]
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