Content idea: 🛡️ Preventative measures

In This Email

• 💡 2 Content Ideas To Try:

  • Headline templates and AI prompts included 👍️ 

• 🔒️ 2 More Templates:

  • Visible to Pro readers and added to Look At Hooks (400+ proven headline templates to end creative block for good).

💡 Content Template #1

Explain How A Specific Item Can Help Prevent An Undesirable Outcome

Your Headline Template:

The Inspiration:

"Growing This Aromatic Herb Can Help Keep Excessive Weeds Out Of The Garden"

House Digest [link]

Why The Headline Works:

• Loss Aversion: Emphasizes taking action to prevent an undesirable outcome. Preventing loss is a powerful motivator.

• Curiosity: Referring to the [Item] without stating what it is triggers curiosity — people will click to find out what it is.

How To Adapt It For Your Niche:

1. Define The Negative Outcome: A specific issue that your audience would want to avoid.

2. Select The Item: A specific item that, when used or implemented, can help prevent the negative outcome.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Actioning] This [Adjective] [Item] Can Help [Prevent Specific Negative Outcome]"

This template is modeled on the following headline:

"Growing This Aromatic Herb Can Help Keep Excessive Weeds Out Of The Garden"

Generate 10 headline ideas for my niche that follow this template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Actioning] with a relevant action that my audience can take.

Replace [Adjective] with an appropriate descriptive word for the item.

Replace [Item] with a specific item related to the action.

Replace [Prevent Specific Negative Outcome] with a clear, negative outcome that the action and item will help prevent.

Examples Using The Template:

For Creators:

• Gardening: "Using This Organic Mulch Can Help Prevent Soil Erosion"

• Automotive: "Using This Little-Known Oil Additive Can Help Prevent Engine Wear"

For Businesses Creating Content (B2C):

• Travel Agent: "Packing This Lightweight Gadget Can Help Prevent Lost Luggage"

• Home Improvement: "Installing This Eco-Friendly Insulation Can Help Prevent Heat Loss"

For Businesses Creating Content (B2B):

• Corporate Training: "Using This Interactive Training Program Can Help Prevent Employee Burnout"

• HR Consulting: "Using This Simple Assessment Tool Can Help Prevent Bad Hires"

💡 Content Template #2

Assess The Severity Of A Specific, Poorly Understood Problem (And Provide Solutions)

Your Headline Template:

The Inspiration:

"How Bad Is Black Mold, Really? — Plus How To Get Rid Of It"

HowStuffWorks [link]

Why The Headline Works:

• Curiosity: The headline refers to a poorly understood, but widely recognized problem. It sparks curiosity and urges the audience to click and find out more.

• Problem-Solution Framework: It hints at both an exploration of the issue and a solution to the problem — comprehensive and actionable.

How To Adapt It For Your Niche:

1. Pick The Problem: Choose a specific, well-known, and poorly understood issue within your niche that your audience would be concerned about.

2. Explain The Severity: Discuss the problem's seriousness, debunking myths or clarifying misunderstandings.

3. Offer A Solution: Provide actionable advice on addressing or fixing the problem.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on this headline template:

"How Bad Is [Specific, Poorly Understood Problem], Really? — Plus How To [Fix It]"

This template is modeled on the following headline:

"How Bad Is Black Mold, Really? — Plus How To Get Rid Of It"

Generate 10 headline ideas for my niche that follow this template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

Replace [Specific, Poorly Understood Problem] with a specific issue that is well-known but often misunderstood in my niche.

Replace [Fix It] with a clear, actionable solution to the problem.

Examples Using The Template:

For Creators:

• Fitness: "How Bad Is Overtraining, Really? — Plus How To Recover Effectively"

• Gardening: "How Bad Are Aphids, Really? — Plus How To Eliminate Them Naturally"

For Businesses Creating Content (B2C):

• Home Improvement: "How Bad Is Dry Rot, Really? — Plus How To Treat It"

• Automotive: "How Bad Is Engine Knock, Really? — Plus How To Fix It"

For Businesses Creating Content (B2B):

• Training: "How Bad Is Employee Burnout, Really? — Plus How To Prevent It"

• HR Consulting: "How Bad Is High Employee Turnover, Really? — Plus How To Improve Retention"

💡 Content Template #3 (PRO)

This template uses the power of simplification and a credible endorsement to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Templates #3 and #4 are part of our Pro headline template database (400+ high-engagement, psychology-driven templates).

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