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Content shouldn't feel like work
Harsh truth: If your content feels like work, you've already lost them.
Before I continue:
The 3-Minute Lead Magnet workshop was a hit — and the recording is available to get until tomorrow. If you missed it, this is your last chance to watch. Grab it before it’s too late.
OK.
So, a few months ago, I bought a new coffee grinder.
Supposed to be “easy to set up.”
Plug and play, they said.
Instead?
The box opened up like a cruel joke:
A 17-page instruction manual — tiny font, broken diagrams, 6 languages smashed together.
Ten minutes in, I wasn’t learning.
I was questioning my life choices.
Finally, I gave up.
Typed the model into YouTube.
Found a random dude explaining it in 90 seconds — no jargon, no steps, just “do this, then this, then you’re good.”
Boom. Grinder working.
The manual wasn’t wrong.
It was just too much.
I didn’t want homework.
I wanted coffee.
That’s the problem with a lot of content today.
It’s written like an instruction manual — thorough, detailed, careful...
And it loses people.
Your audience doesn’t want perfect directions.
They want a quickstart guide.
Something that feels light.
Simple.
Fast.
Something that gets them their first small win without friction.
Because if your content feels like work...
You’ve already lost them.
Try this template for your next piece of content:
The Quickest Way To [Achieve Specific Positive Outcome]
Examples:
Marketing: “The Quickest Way To Write Your First Newsletter”
Parenting: “The Quickest Way To Get Kids To Love Reading”
Freelancing: “The Quickest Way To Land Your First 5 Clients”
Fast wins build trust.
Fast wins build momentum.
Fast wins build loyalty.
P.S. If you want to create fast, frictionless lead magnets that actually capture your ideal audience...
You can still grab the full 3-Minute Lead Magnet workshop recording until tomorrow.
I’ll walk you through my 4-step C.O.A.L. method to help you go from idea to publish-ready lead magnet in 3 minutes flat using ChatGPT.
Recording disappears after that.
P.P.S. 5 new AI prompts were added to The Creator’s Prompt Vault this week. Get access to the 250+ prompts and fast-track your content success.
Until next time.
Cheers,
Dil.