Use This Punctuation Mark In Your Headlines (If You Want More Clicks And Views)

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Use This “Irresistible” Punctuation Mark In Your Headlines (To Get More Clicks And Views)

The beauty of headline writing is that the tiniest tweaks can make a remarkable impact.

Even just the addition of a character or two.

Punctuation marks can make more of a difference than you could ever imagine.

But there’s one that grabs attention more than any others.

One that makes you stare at a headline with your head turned and your brow furrowed for long enough to make you want to click on it.

Spoiler: It isn’t the overused and obnoxious exclamation mark(!)

It’s the quotation mark.

Here’s Why Quotation Marks In Headlines Are Irresistible

Here’s an example without quotation marks:

Now, let’s add them:

I’m sure you’ll agree that the second headline is more enticing because it makes you wonder who said those words.

Here’s another example:

Vs:

The quotation marks imply that someone, somewhere, said something noteworthy.

It's as if you're letting the audience in on a direct quote from a source, an expert, or someone's unique experience.

It’s not just a statement; it’s a shared thought, an opinion, or a revelation.

This tiny change can transform a plain headline into an ultra-clickable teaser.

A Word Of Caution…

Make sure the quotes used in your headlines actually reflect the content and are, of course — real.

Having said that, it’s completely fine to seek out quotes purely for the sake of including them in your headline.

Just as long as they add value and curiosity while staying true to the content’s message.

5 Dead-Simple Ways You Can Use Quotation Marks In Headlines

• Expert Opinions: 'Game-Changer,’ A Michelin Chef’s New Favorite Kitchen Gadget

  • Use authoritative quotes from experts or well-known figures to add credibility.

• Customer Testimonials: 'I've Never Felt More Positive' – Users Rave About New Wellness App

  • Highlight a user’s positive experience.

• Provocative Questions: Is This Really The ‘Future of AI’?  

  • Put part of an engaging question in quotes.

• Teasers for Stories: 'I Never Thought I’d Make It': A Bizarre Gameshow Experience

  • Offer a snippet of a story to entice readers.

• Data or Statistics: ‘75% Increase' Reveals A Surprising Trend In Home Gardening

  • Quote a striking statistic to emphasize that there’s a credible source behind it.

Your 3-Step Summary:

1. Find Compelling Quotes: Look for engaging, relevant quotes from credible sources for your content.

2. Strategically Place In Headlines: Use these quotes in your headlines to add intrigue.

3. Evaluate And Adjust: A/B test and monitor audience response.

Whenever You’re Ready…

Here’s how I can help.

“Headline Magic”:

My online course for content creators who want to learn how to:

• Use the dead-simple, evidence-based headline secrets of top creators to get a tonne more views (with barely any extra effort).

• Use small headline tweaks to get back the clicks (and revenue) currently going to their competitors.

• BONUS: Use ChatGPT to write headlines (that are actually good).

Click here to learn the 10-second pro headline tricks that’ll 3x your clicks and views

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• How to build a 730-day content library [link]

• How to use YouTube titles to generate endless content ideas [link]