Real Men Real Style: The Power Of Ruthless Consistency

-CREATOR OF THE DAY-

REAL MEN REAL STYLE

Antonio Centeno went from a bankrupt ex-marine to a multi-million dollar content king.

In 2008 he started Real Men Real Style.

A simple blog giving advice on men's style.

Now?

• 3.4 million YouTube subs

• 2 million/month organic traffic

Here are 5 reasons behind its massive success:

1. Relentless consistency

RMRS has been providing useful advice on men's style for nearly 15 years.

Thousands of articles, infographics, and videos.

Be willing to put out huge volumes of good quality content over a long period of time.

It'll be hard to go unnoticed.

2. Talk about what others won't

Back when it started, RMRS answered questions on topics that others wouldn't touch.

Nose-hair trimming, underwear fits, etc.

The content struck a chord with men who struggled to find answers to basic grooming questions.

It became a go-to resource.

3. Discoverability over virality

RMRS has some viral articles/videos.

But most of the content is made with the intention of slowly generating traffic from search engines.

Keyword-focused, SEO-friendly titles.

Lots of pieces of content on topics people are actively searching for on Google/YouTube.

Each generating a small/moderate amount of traffic.

Given the volume of content, this leads to a massive amount of compounded traffic over time.

SEO > virality.

4. Monetize beyond the obvious

Most style content businesses monetize with display ads/affiliate revenue.

But RMRS offers premium style courses:

• TSS - $295 digital product

• Personal coaching - $4997

Offering high-value products can drastically increase the RPM (revenue per thousand visits) of any creator’s content.

It generates even more money to pump back into content.

5. A killer lead magnet

Whether you're on the RMRS YouTube channel or blog, you'll eventually be directed to "The Style Quiz".

Find out just how stylish you are.

Irresistible, right?

I mean, who wouldn’t want to know?

Go through the quiz, and you'll eventually get to a landing page for the style courses.

It’s a simple quiz funnel they’ve been using for a long, long time.

Content → Style Quiz → Premium Course Landing Page

If I had to bet, I’d say it was working pretty well.

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