🌊 Red ocean vs blue ocean content

IN THIS EMAIL

• 🔧 Content Hack:

  • “Red Ocean vs Blue Ocean”

• 💡 Headline Template:

  • With an AI prompt to make it work in your niche.

• 🦾 AI Prompt:

  • Generate a perfect call-to-action (in seconds).

• 🔒️ Visible To Pro Readers:

  • 1 psychology-driven headline template + 1 AI prompt to triple your views (and save you 4+ hours)

IN THIS PRO EMAIL

• 🔧 Content Hack:

  • “Red Ocean vs Blue Ocean”

• 💡 2 Headline Templates:

  • With AI prompts to make them work in your niche.

• 🦾 AI Prompt:

  • Generate a perfect call-to-action (in seconds).

CONTENT HACK

“Red Ocean Vs. Blue Ocean”: How To Escape Competition And Create Extremely Unique Content

Most content competes in a Red Ocean — saturated, repetitive, and drowning in competition.

The key to standing out? 

Moving to a Blue Ocean — where your content is fresh and uncontested.

If you’re saying the same thing as everyone else, you’re just noise. 

But if you find an angle no one else is taking, you create content that cuts through, grabs attention, and owns its space.

How To Use The ‘Content Positioning Shift’ To Create Blue Ocean Content:

1. Spot Red Ocean Content – Identify overused topics in your niche.

2. Find a Blue Ocean Angle – Ask: What fresh, contrarian, or overlooked perspective hasn’t been explored?

3. Transform the Topic – Flip it into something specific, unexpected, or contrarian.

Examples (Random Niches):

• Marketing:

  • Red Ocean: "How to Grow Your LinkedIn Following" 

  • Blue Ocean: "Why The Best LinkedIn Creators Ignore 'Best Practices' (And What They Do Instead)"

• Real Estate:

  • Red Ocean: "10 Tips for Buying a Home in 2024"

  • Blue Ocean: "Homebuying Advice Everyone Follows (That Actually Costs You Money)"

A ChatGPT Prompt To Generate Infinite “Blue Ocean” Content Ideas In Your Niche:

1. Fill in your niche, audience, and content type(s).

2. Paste the entire prompt into ChatGPT.

It’ll find 15 “red ocean” topics in your niche — then flip them into unique, highly engaging “blue ocean” ideas.

Reuse it whenever you’re stuck:

💡 In Case You Missed It

• “The 4A’s”: Use Brian Clarke’s famous 4-part framework to drive action with your content.

• “Storybrand”: A 7-step framework to boost sales for any product or service.

• “The 5 Elements Of Persuasion”: Generate 25 irresistible content ideas that tap into your audience’s deepest desires.

QUICK POLL

HEADLINE TEMPLATE

“Wasting Time”

Why The Headline Works:

• Urgency: It creates a sense of immediate need to act.

• Specificity: It suggests a clear, tangible path to an achievable goal.

Examples Using The Template:

• Pets: "Stop Wasting Time - How To Train Your Dog To Sit In 3 Days"

• Automotive: "Stop Wasting Time - How To Choose The Right Car In 5 Days"

• Logistics: "Stop Wasting Time - How To Optimize Your Supply Chain In 2 Weeks"

Speed Things Up With ChatGPT:

Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.

Get 10 clickworthy headlines and a full content outline for any you choose.

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create a [insert content type, e.g., reel, blog post] based on this template:

Stop Wasting Time - How To [Positive Action/Outcome] In [Specific Time Frame]

Example from a different niche: "Stop Wasting Time - How To Master French Pastries In 30 Days"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.

AI PROMPT

Fogg-Optimized CTA

You can have the best blog post, email, video, or landing page — but if your call to action (CTA) is weak, people won’t take the next step.

“The Fogg Behavior Model” explains why people act (or don’t). 

Three factors decide if a CTA works:

• Motivation (Do they want to do it?)

• Ability (Is it easy to do?)

• Prompt (Are they nudged at the right moment?)

Example:

• Weak CTA (Not Fogg-Optimized): "Click here for more info." (No motivation, unclear benefit, weak prompt.)

• Fogg-Optimized CTA: "Get instant access to expert tips — download the guide"

This AI prompt fine-tunes your CTA using Fogg’s model — so people don’t just view your content, they act on it.

Fill in your role, content type, audience, and the desired action you want them to take, then paste it into ChatGPT:

"I'm a [insert role/business] creating [insert content type] for [insert audience].

I need a BJ Fogg-optimized call to action (CTA) that gets my audience to [insert desired action].

Please ask me the necessary questions one by one (not all at once) to help me:

- Define the main benefit that makes this action compelling.

- Ensure the CTA is clear and easy to act on.

Once all information is gathered, generate 3-5 Fogg-optimized CTA options.