How Reese Witherspoon Niched Down And Scaled Her Content Business To $440M

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📖 reese witherspoon

Reese Witherspoon And The Power Of Owning A Niche

Reese Witherspoon used her online following and lateral thinking to finesse Hollywood and climb to a $440 million net worth.

TL;DR: She’s a content strategy genius.

The smartest decision she made was shifting her production company’s focus from general stories to female-led stories.

In other words, she niched down.

In 2017, her production company Hello Sunshine launched “Reese’s Book Club”:

A monthly book pick she announces to 3 million Instagram followers and 400K email subscribers.

The playbook:

1. Reese handpicks books with strong female leads.

2. She announces them to her online following.

3. The picks turn into bestsellers.

4. She buys the film and TV adaptation rights to the books at a discount.

Narrowing her audience made all the difference.

Here’s why you should do it too:

Owning A Smaller Niche Is More Effective Than Going Broad

Reese’s Book Club grew a dedicated audience by focusing on stories empowering women.

The psychology behind why it works:

In-group bias.

We support people who belong to groups we identify with.

Members of a group support content that resonates with their identity.

Niching down strengthens audience identity and builds loyalty to your brand/content.

How Can You Do This?

Find Your Own Little Niche:

• Audience Surveys: Poll your audience for specific interests you can focus on.

• Engagement Analysis: Check what content you’ve created gets the most engagement.

• Competitor Gaps: Identify what competitors aren’t covering.

• Keyword Research: Use SEO tools for niche-specific queries.

• Social Listening: Track social media for recurring niche themes.

• Forum Insights: Join niche forums for deeper audience insights.

• Passion Check: Focus on what you love in your niche.

• Market Research: Use tools like Google Trends for market demands.

• Content Tests: Experiment with a range of subtopics and see what hits.

Your 3-Step Actionable Summary

Niche down and build a more loyal audience for your content.

1. Find Your Subniche: Figure out what unique aspect your content can explore deeper than other creators.

2. Tailor Your Content: Make each piece of content resonate with your specific niche.

3. Foster Community: Build a space for your niche audience to engage (like Reese’s Book Club).

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• 7 triggers that make people want to share your content [link]

• How two broke roommates built a $2m/year short-form video empire (with over 1 billion views) [link]

• 5 tips to build a lucrative social media career, from an expert who’s coached dozens of creators [link]

Our Cheat Sheets For Content Creators:

✨ 47 ChatGPT Prompts For Hundreds Of Instant Content Ideas (That Your Competitors Would Never Think Of) [Link]

32 Psychology-Driven Headline Templates To Get Your Content 5x More Clicks (With Hardly Any Extra Effort) [Link]

🖋️Online Writing Checklist: 20 Little Changes To Keep Readers Hooked And Get Any Piece Of Writing 5x More Engagement [Link]

📱 48 Quick And Easy Social Media Post Ideas (So You Never Run Out Or Feel Stuck) [Link]

📝 One Question Survey

If you could change one thing about this newsletter, what would it be?