💡 Rescue your audience from scams

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • Don’t get left behind — learn how to write with AI.

• 💟 Get More Engagement:

  • By using Gary Vee’s dead-simple content strategy.

• 💡 A Content Idea For You:

  • Protect your audience from scams in your niche.

  • Headline template included 👍️ 

🔧 PRESENTED BY WRITE WITH AI

Want To Stay Relevant As A Writer?

Are you worried ChatGPT will…

• Replace you as a writer?

• Make it harder to land new writing projects?

• And make it even more difficult to stay ahead as a writer?

Then you need to learn how to write with AI (not ignore it).

This FREE email course will help you:

• Use AI to write ANYTHING

• Train ChatGPT to generate infinite ideas

• Harness ChatGPT as your personal writing assistant

Click here to get instant access.

💟 GET MORE ENGAGEMENT

Appeal To Your Audience’s Identity

People are more likely to engage with content that speaks directly to who they are and what they value. 

In other words — content that appeals to their identity. 

Create content that reinforces the beliefs and values of your audience and you’ll build a raving fanbase. 

Example:

Gary Vaynerchuk is a serial entrepreneur and a massive content creator in the business niche.

His content appeals to entrepreneurs and side-hustlers by constantly speaking to their ambitions, struggles, and self-beliefs.

He speaks directly to his audience’s identity.

By doing so, he’s built a giant following.

Here’s a list of specific ways you can appeal to your audience’s identity in your content:

• Survey Your Audience: Poll them to identify their core values.

• Use Their Language: Use specific slang or jargon that they identify with in your headlines and content.

• Highlight Peer Success: Feature stories or testimonials from group members who have achieved goals your audience aspires to.

• Create Engagement Spaces: Set up forums or social media groups where your audience can share stories and solutions.

• Champion A Cause: Dedicate content to support a cause important to you and your audience.

Give it a go — build your tribe.

💡 A CONTENT IDEA FOR YOU

Warning Your Audience About Scams In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:  

🧠 Why The Headline Works:

• Threat Protection: The audience is motivated to click through and learn strategies for avoiding threats to their well-being.

• Question-Based: Asking a question in your headline creates an open loop that the audience will feel compelled to close by reading/watching the content.

• Storytelling: The personal touch from “I was caught by one” makes the content seem more authentic and relatable.

🔁 How To Adapt It For Your Niche:

1. Identify Scams: Research the most common scams within your niche.

2. Personalize It (If You Can): If possible, share a personal story or a known case within your niche where you or someone else fell for one of the scams.

3. Offer Advice: Include tips or ways to avoid these scams, providing actionable value.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche:

Hi ChatGPT, I'm a content creator in the [insert niche] niche and I'm creating a piece of content based on the headline template:

“Would You Fall For These [Number] [Niche/Topic] Scams? I Was Caught By One”

I need ideas that follow this headline template.

Specifically:

- Scams in My Niche: Identify common scams within my niche.
- Give advice on how my audience can protect themselves from each of the scams you suggest.

🎨 Examples Using The Template:

If you don’t have an anecdote to share — it’s ok, just leave the “I was caught by one” out of your headline.

For Creators:

• For Food: “Would You Fall For These 5 Restaurant Scams? I Was Caught By One”

• For Travel: “Would You Fall For These 6 South Asian Travel Scams?”

• For Fitness: “Would You Fall For These 7 Supplement Scams?”

For Businesses Doing Content Marketing (B2C):

• Financial Advisor: “Would You Fall For These 5 Retirement Planning Scams?”

• Real Estate Agent: “Would You Fall For These Rental Listing Scams? We Know Someone That Was Caught By One” 

For Businesses Doing Content Marketing (B2B):

• Construction: “Would You Fall For These 6 Construction Overbilling Scams?”

• Marketing: “Would You Fall For These 8 SEO Service Scams?”