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- 💡 3x your clicks using risk and loss
💡 3x your clicks using risk and loss
ALSO: Perfect content is harmful
🧠 WELCOME TO THE PEN PIVOT
In today’s email:
🔧 Creator Tool Of The Day:
The perfect start to building an unforgettable brand.
🖱️ Get More Clicks:
Using the power of loss and risk.
💡 A Content Idea For You:
Headline template included (so it’ll work in your niche) 👍️
💟 Get More Engagement:
Perfection is harming you — so do this instead.
🐰 Rabbit Holes & Resources:
3 juicy links you won’t want to miss.
🔧 TOOL OF THE DAY
Hubsput’s Free Brand Kit Generator
The trouble with “branding” is that no one knows where to start.
Logos, colors, fonts, messaging…
It can all get pretty overwhelming.
This online tool is a great place to start.
Just pop in some basic details and it’ll quickly build out a unique online presence for your business.
(Not Sponsored)
🖱️ GET MORE CLICKS
Loss Aversion Framing
Ever notice how a lot of viral headlines have a sense of urgency to them?
They make you feel like you have to click on them (or else you’ll lose out on something).
It often comes down to this well-recognized psychological effect:
💡 We hate losing stuff more than we like gaining stuff.
It’s been proven that we’d feel worse about losing $10 than we’d feel happy about finding $10.
Want someone to click/view a piece of content?
See if you can present it as though they’d lose something by not checking it out.
Here’s an example…
Instead of:
“Boost Your Morning Productivity With These 3 Breathwork Exercises”
Go for:
“Get Your Morning Productivity Back Fast With These 3 Breathwork Exercises”
The first example is good, but the second one is great.
There’s a sense of potential loss and urgency with the second one - so we click to get back what we’re losing/have already lost.
💡 A CONTENT IDEA FOR YOU
Helping Your Audience Stay Safe From A Specific Threat
🔨 Your Headline Template:
"How To Stay Safe From [Specific Niche-Related Threat]"
🔎 The Inspiration:
How To Stay Safe From Cybercriminal "Quishing" Attacks
🧠 Why The Headline Works:
Fear: The content refers to a direct and pressing risk the target audience would care about.
Specificity: Referring to the specific threat makes the content seem more credible and actionable.
🔁 How To Adapt It For Your Niche:
Pick A Specific Threat: One you can talk about confidently. It doesn’t have to be huge — just something your audience would care about.
Offer Advice: Break your advice into clear, actionable steps for your audience to follow.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste this prompt into ChatGPT after filling in your niche:
Hi ChatGPT, I'm a content creator in the [insert niche] niche and I want to create a piece of content following the headline template:
"How To Stay Safe From [Specific Niche-Related Threat]"
Please generate a list of *specific* (not generic) potential threats within my niche and suggest headline ideas that follow the template.
For each threat, please provide a brief explanation of what it is and why it is relevant.🎨 Examples Using The Template:
For Creators:
For Travel: “How To Stay Safe From The Mustard Scam In South America”
For Beauty: “How To Stay Safe From Counterfeit Beauty Products When Buying Online”
For Businesses Doing Content Marketing (B2C):
Pet Store: “How To Stay Safe From Misleading And Harmful Dog Food Labels”
Real Estate Agent: “How To Stay Safe From Title Fraud During Your Home Buying Process”
For Businesses Doing Content Marketing (B2B):
Digital Marketer: “How To Keep Your Site Safe From Google’s New HCU Algorithm Change”
Healthcare Compliance Firm: “How To Keep Your Practice Safe From HIPAA Compliance Penalties”
*Be sure to include a disclaimer in your content if you feel it’s necessary.
💟 GET MORE ENGAGEMENT
Creating “perfect” content isn’t just unrealistic.
It may even be doing you more harm than good.
💡 People become more likable after making a small mistake or showing a flaw.
Yep - even “experts” and “authority figures”.
Turns out there’s some good ol’ fashioned science behind the benefits of being relatable.
So:
Don’t aim for perfection: Embrace authenticity and don’t be afraid to show your mistakes. Show the “real” moments and you’ll humanize your brand.
Laugh at yourself: Let the audience know you’re human — build that rapport.
Use anecdotes: Recalling and sharing past failures makes for super engaging content.
🐰 RABBIT HOLES AND RESOURCES
🍫 Today’s link candy for content creators:
Did you find today's newsletter content valuable? |
And that’s all for today!
Dil, The Pen Pivot