- The Pen Pivot
- Posts
- 💡 Some signs of greatness
💡 Some signs of greatness
🧠 IN TODAY’S EMAIL
🔧 Creator Tool Of The Day:
One of the best free marketing resources in the world.
🖱️ Get More Clicks:
By not overwhelming your audience.
💡 A Clickable Content Idea For You:
List some signs of greatness for your audience to aspire to.
Headline template included 👍️
🔧 TOOL OF THE DAY
Marketing Examples by Harry Dry
Trying to learn a skill without looking at examples is like playing a game on hard mode.
Marketing Examples is a treasure trove of real-world marketing insights and examples to inspire your next campaign.
You get to see how the best marketers in the world get more leads, sales, and brand awareness.
And you get to see it for free…
(Not Sponsored)
🖱️ GET MORE CLICKS
Use The Power Of The First Step
We’ve all got dreams.
Dreams of going places, seeing people, being the best at things, and so on.
Here’s the problem — those dreams are often so big that they get overwhelming.
All we can think of is the huge end goal and so we immediately assume it’s not possible.
The result?
We end up not doing anything at all — the “paralysis of inaction”.
Content creators — your audience is full of people suffering from the same.
They’re overwhelmed with the prospect of getting to their big desired end goal.
We forget to take this into account and our content gets ignored as a result.
With an audience full of beginners, creating content with headlines like the following would be a mistake:
“How To Master Landscape Gardening In 12 Months”
“12 Steps To A Massive Retirement Investment Portfolio In 20 Years”
Why?
Most people struggle to think 2 hours into the future, let alone 20 years.
Here’s what you should try instead:
💡 Create content that promises the first small step towards achieving a desirable end result.
Highlighting a simple initial action can help your audience overcome the paralysis of inaction.
They’ll click on your content and consume it because of the promise of easy progress toward their goals.
Headline Examples:
“A Proven 5-Minute Practice Ritual To Kickstart Your Piano Journey”
“This Basic 20-Second Technique Will 3x Your French Cooking Skills”
“The First Step To Decluttering Your Home Is Removing These 5 Items”
Try it out yourself.
💡 A CLICKABLE CONTENT IDEA FOR YOU
List Some Signs Of Greatness For Your Audience To Aspire To
🔨 Your Headline Template:
"[Number] [Absolute Adjective] Signs You Are Destined [To/For] [Desirable End State]"
🔎 The Inspiration:
“7 Crushingly Major Signs You Are Destined For Greatness”
🧠 Why The Headline Works:
Aspiration/Inspiration: It offers motivation by suggesting that readers may have the potential for greatness.
Validation: Anyone would want to know whether they have the “signs” or not. The headline is irresistible — we click to find out.
Specificity: Having a specific number of signs suggests they’ve been carefully selected and may even be evidence-based.
🔁 How To Adapt It For Your Niche:
Select Desirable End State: Choose aspirational goals relevant to your audience's interests.
Pick An “Absolute” Adjective: These are bold words that emphasize certainty and eliminate doubt.
Examples: Inevitable, indisputable, unmistakable, definitive, strong, major, clear, conclusive, guaranteed, and so on.
Make Them Actionable: Make sure each sign offers genuine insights or actions your audience can relate to and apply.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste this into ChatGPT after filling in your niche.
Hi ChatGPT, I'm a content creator in the [niche] niche. I want to create a piece of content around the theme of potential and success, using the headline template:
"[Number] [Absolute Adjective] Signs You Are Destined [To/For] [Desirable End State]"
It's modeled after the headline:
“7 Crushingly Major Signs You Are Destined For Greatness”
I need 10 headline ideas within my niche that closely follow the headline template above:
- Identifying a set of signs or indicators relevant to my niche that suggest someone is on the path to a highly desirable end state.🎨 Examples Using The Template:
For Creators:
For Writers: "5 Unmistakable Signs You Are Destined To Be a Bestselling Author"
For Fitness: "4 Indisputable Signs You Are Destined To Get The Body Of Your Dreams”
For Businesses Doing Content Marketing (B2C):
For Education Brands: "7 Clear Signs Your Child Is Destined For Academic Success”
For Real Estate Agents: "3 Undeniable Signs You Are Destined To Get The Home Of Your Dreams"
For Businesses Doing Content Marketing (B2B):
For SaaS Platforms: "6 Definitive Signs Your Startup Is Destined To Lead The Market"
For Consulting Firms: "8 Strong Signs Your Management Strategy Is Destined For Success"
Did you find today's newsletter content valuable? |