Simon Servida: The Power Of Humor In Content

-CREATOR OF THE DAY-

SIMON SERVIDA

A funny content creator will win every time.

Simon Servida struggled to stand out among a sea of other beatmaking creators on YouTube.

His channel exploded once he took the same video concepts as everyone else and added humor.

He now has 770K subscriber channel and a multiple six-figure business monetized through:

• Ad revenue

• Affiliate revenue

• Digital courses

• Beat sales

Here are 5 insights we can learn from his success: 

1. Humor makes content more memorable

There are a tonne of other beatmaking YouTubers - some of them a lot more talented than Simon.

But he stood out due to his sense of humor.

Some of the video comments are about the beats.

But most are about Simon's personality/running jokes.

A lot of creators would benefit from taking themselves less seriously in their content.

Myself included 😬.

2. Do the more awesome thing

When making content, you're often faced with this choice:

Doing the “OK Thing” Vs the “Awesome Thing”

Simon always does the awesome thing.

Lots of beatmaking YouTubers fix their audience's beats.

It’s a great video concept.

But Simon’s the only one that dresses up as tech support with a green screen behind him.

Quirky, memorable, fun.

3. Audience engagement on steroids

Audience Q & A sessions are done to death - they’re easy enough.

Simon takes things a step further:

• Roasting/fixing his audience's beats

• Encouraging them to flip his samples

• Collaborating on beats with them

And more.

Any opportunity to make his community feel more like a movement.

4. Play the game

Lots of amateurs think they're above trying to please the algorithm.

It's a losing battle.

Simon knows how to play the game.

• Thumbnails that pop hard

• Intriguing titles

Remember, clickbait is only a problem if the video doesn't deliver on the promise.

5. Steal like an artist

Creators eventually realize the quickest way to success is to take inspiration from what's already working.

Simon takes video concepts that have already worked for other beatmaking YouTubers.

Then, he adds his personality and flair.

Key Takeaways:

• Humor in content is a scarce commodity

• Build a community in weird and wonderful ways - go above and beyond

• Don't ignore algorithms - they aren't ignoring you

• Never try and reinvent the wheel

-TOOL OF THE DAY-

GENMO

Genmo goes a step further than the other AI-generated art tools.

It goes beyond 2D images and allows you to create videos, 3D scenes, animations, vector designs, and more.

The future of content is uncertain.

But being familiar with generative art tools can only ever be an advantage going forward.