- The Pen Pivot
- Posts
- Content idea: Simpler than simple
Content idea: Simpler than simple

🔒️ Welcome To This Week’s Pro Newsletter
🧠 1 Content Framework:
Build trust and drive massive action with the 4As framework.
💡 3 x Pro Content Ideas:
Headline templates and custom AI prompts.
Go Pro to unlock them all (free trial).
🖐️ Heads Up: In Next Week’s Pro Newsletter
A 4-Part Framework For Building Trust And Driving Action With Your Content
Content has 3 main goals:
Pull people in.
Build trust.
Drive action.
If a piece of content doesn’t do any of these 3 things — it’s probably not worth making.
Next week’s Pro newsletter breaks down Brian Clark’s 4As framework.
It’s a powerful 4-part method to help you:
Grab attention with engaging content.
Build trust with expert knowledge.
Nurture community and shared values.
Drive immediate action.
You’ll then get our ChatGPT prompt:
It uses this framework to instantly generate 20 traffic-boosting, high-engagement content ideas for your niche.
💪 Prompt Of The Week
Check out the new ChatGPT prompt added to our Pro prompt vault:
A prompt to spot unrealistic claims in your sales content (and show you how to make them more trustworthy).
💡 Pro Content Template #1
Share "Simple" Advice To Accomplish A Specific Task
Your Headline Template:
This [Authority]'s [Number] Tips For [Performing Specific Task] Are So Simple
The Inspiration:
“Marie Kondo's Tips For Using Vertical Storage In The Kitchen Are So Simple”
~ Homes & Gardens
Why The Headline Works:
Simplicity: Promises easy-to-follow tips.
Authority: Referring to an expert boosts credibility.
How To Adapt It For Your Niche:
Pick An Authority: A credible role in your niche your audience would trust — this could be you.
Define The Task: Clearly state the specific task or activity the tips will help accomplish.
Speed Things Up With ChatGPT:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:
This [Authority]'s [Number] Tips For [Performing Specific Task] Are So Simple
This template is modeled on the following headline:
This Interior Designer's 6 Tips For Arranging Furniture Are So Simple
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each headline should:
- Replace [Authority] with a credible role or figure in my niche.
- Replace [Number] with a specific count of tips or insights.
- Replace [Performing Specific Task] with a relevant task or activity that the tips will help accomplish.
Examples Using The Template:
For Lifestyle/Hobby Niches:
Fitness: "This Trainer's 5 Tips For Building Muscle Are So Simple"
Home Decor: "This Interior Designer's 6 Tips For Arranging Furniture Are So Simple"
For Businesses Doing Content Marketing (B2C):
Travel Agent: "This Travel Expert's 4 Tips For Packing Light Are So Simple"
Real Estate: "This Realtor's 5 Tips For Staging A Home Are So Simple"
For Businesses Doing Content Marketing (B2B):
Software Developer: "This Software Engineer's 5 Tips For Streamlining Development Are So Simple"
Marketer: "This Marketer's 4 Tips For Boosting Instagram Engagement Are So Simple"
🔒️ Pro Content Template #2
This template uses aspiration and extreme specificity to generate views and engagement.
Use the AI prompt to turn it into content ideas for your niche.
Your Headline Template:
🔒️
👋 Hey there — Dil here.
Go Pro with a free trial to read the rest of this post.
You’ll also instantly unlock hundreds of proven templates and prompts to get your content more views with less work.