Small skills to beat big obstacles

In This Email

• 🧪 Hook Science:

  • A template to hook the beginners in your audience.

• 💡 A Content Idea To Try:

  • Share the small skills that overcome challenges in your niche.

  • Headline template included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

Quiz

Hook Science

Let’s turn the hook from this viral TikTok video by “Fredisthenics” into a template you can use in your niche.

The Hook:

“Your First Three Calisthenics Skills Should Be:”

Why The Hook Works So Well:

• Simplicity: By focusing on just three items, the hook keeps the information digestible and straightforward.

• Accessibility: The opening line targets beginners — a large audience base.

A Template You Can Use In Your Own Niche:

Examples Using The Template:

• Gardening: “Your First Three Indoor Plants Should Be:”

• Realtor: “Your First Three Home Staging Tasks Should Be:”

• Project Management: “Your First Three Project Planning Steps Should Be:”

Speed Things Up With ChatGPT:

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

Headline Template: “Your First Three [X] Should Be:”

The template is modeled on the following hook: 

“Your First Three Calisthenics Skills Should Be:”

Generate 10 ideas for my niche that follow this headline template closely, replacing just the bracketed words. 

Each headline should:

Replace [X] with a specific set of items or skills relevant to my niche.

Try it out and see what ideas you come up with.

💡 Content Template #1

Teach Your Audience Small Skills That Overcome Big Challenges In Your Niche

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Incremental Improvement: The headline suggests that small, manageable skills can lead to a significant outcome.

• Aspiration: The word "conquer" suggests overcoming challenges.

How To Adapt It For Your Niche:

1. Highlight The Challenge: Focus on a specific, significant challenge that your audience wants to overcome.

2. Define The Topic: Identify a specific topic within your niche where incremental skills, habits, or techniques could "conquer" the challenge.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] Small [Topic] Skills That Conquer [Common Challenge]

This template is modeled on the following headline:

5 Small Skills That Conquer Huge Goals

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of skills.

- Replace [Topic] with a key area of focus within my niche.

- Replace [Common Challenge] with a typical challenge faced by my target audience.

Examples Using The Template:

For Creators:

• Photography: "6 Small Photography Skills That Conquer Low Light Issues"

• DIY: "7 Small DIY Skills That Conquer Renovation Challenges"

For Businesses Creating Content (B2C):

• Pet Care: "5 Small Dog Training Skills That Conquer Behavioral Problems"

• Gardening: "5 Small Gardening Skills That Conquer Pest Infestations"

For Businesses Creating Content (B2B):

• HR: "6 Small Communication Skills That Conquer Workplace Conflicts"

• Logistics Consulting: "7 Small Logistics Skills That Conquer Distribution Problems"

💡 Content Template #2 (PRO)

Describe A Transformation In Your Niche That Achieved Dual Benefits

This template uses dual benefits to increase the perceived value of the content.

In doing so, it generates attention, views, and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️ 

Join Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

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