🧠 "The smartest person"

🧠 IN TODAY’S EMAIL

• 🔧 Tool Of The Day:

  • 150+ cognitive biases that you can use to get more clicks, engagement, and revenue.

• 🩹 Hook Fix:

  • Watch this bad headline get fixed in 30 seconds or less.

• 💡 A Clickable Content Idea For You:

  • One thing the smartest person in your niche taught you.

  • Headline template included 👍️ 

• 🍬 Link Candy:

  • MrBeast’s golden advice (in 46 seconds), 188 words to avoid, and more.

✍️ QUICK POLL

🔧 TOOL OF THE DAY

🧠 Brainiac

There are plenty of marketing hacks that don’t make sense, but work.

For example:

• 🍫 Circular chocolate tastes sweeter than squares

• 🍷 Wine tastes better when poured from a heavier bottle

Knowing what makes people tick generates billions of dollars for big brands.

Want a sneak peek into these insider marketing secrets?

Brainiac is a beautifully illustrated cheat sheet.

It shows you 150+ cognitive biases and how real companies and marketers are using them to make big money.

Check out the Brainiac cheat sheet and start using psychology to accelerate your business success

(Not sponsored).

🩹 HOOK FIX

It isn’t terrible.

But it doesn’t pop out and demand your attention — despite the topic being important.

Let’s run it through our 3-step headline fix-up process and turn it into a hook that gets clicked.

Step 1: Apply Ultra-Specificity

There are plenty of ways to do it.

For the sake of this example — let’s specify the source of the information as a firefighter.

Alternative sources: Safety consultant, fire safety officer, fire marshal — whatever authority you’ve got or can get access to…use it!

The content will instantly seem more credible.

Adding the word “shows” makes the content seem more interactive. 

Step 2: Apply An Emotional Lever

• Urgency: We could highlight the dangers of not knowing this skill by simply stating out loud that it could one day save your life. This simple addition taps into the audience’s primal instinct for survival.

Step 3: Cut The Fluff

Let’s remove “the right way” - highlighting that the source is a firefighter speaks for itself. 

Intriguing, urgent, and trustworthy.

Much better 😉.

(Click).

💡 A CLICKABLE CONTENT IDEA FOR YOU

The One Thing You Learned From The Smartest Person You Ever Encountered

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Authority: Leveraging the wisdom of a respected person adds credibility.

• Simplicity: Promising a single, insightful take-away makes the advice seem more digestible and actionable.

• Storytelling: The headline suggests a story — and people love a good story.

🔁 How To Adapt It For Your Niche:

1. Pick A Role: Think of an authority in your niche or industry who commands respect — one you’ve come across and learned from before.

2. Add Context: Frame the encounter you had with that person.

   • E.g. “Met”, “worked with”, “collaborated with”, “negotiated with”, etc.

3. Distill Wisdom: Focus on just one profound insight or lesson they taught you about one topic.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:

"The Smartest [Role] I Ever [Encountered] Taught Me This One Thing About [Topic]" 

This template is inspired by the headline:

"The Smartest Person I Ever Worked With Taught Me One Thing."

Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each Headline Should:

- Replace [Role] with a specific role or position in my niche.
- Replace [Encountered] with an appropriate action verb describing the interaction.
- Replace [Topic] with a subject the [Role] would have expertise in.

🎨 Examples Using The Template:

For Creators:

• For Photographers: “The Smartest Photographer I Ever Collaborated With Taught Me One Thing About Lighting”

• For Cooking: “The Smartest Chef I Ever Met Taught Me One Thing About Flavor Balance”

For Businesses Doing Content Marketing (B2C):

• Home Decor Store: “The Smartest Interior Designer I Ever Met Taught Me One Thing About Using Space”

• Fashion Retail: “The Smartest Stylist We Ever Worked With Taught Us One Thing About Dressing Well”

• Travel Agent: “The Smartest Tour Guide I Ever Met Taught Me One Thing About Traveling On A Budget”

For Businesses Doing Content Marketing (B2B):

• Marketing: "The Smartest Brand Strategist I Ever Worked With Taught Me One Thing About Logo Design”

• Real Estate: “The Smartest Real Estate Mogul I Ever Negotiated With Taught Me One Thing About Market Timing”

🍬 LINK CANDY FOR CREATORS

• MrBeast explains the YouTube algorithm in 46 seconds [link]

• Avoid these 188 words in your emails or get sent straight to the spam folder [link]

• $4M/Year content creator shows you how to build a 730-day content calendar [link]