Content Idea: 🤷‍♂️ So misunderstood

🔒️ Welcome To This Week’s Pro Newsletter

• 🎓️ Pivot U — Video Lesson Upload:

  • How to boost the engagement of a piece of online writing.

• 💡 3 Pro Content Ideas:

  • Headline templates and custom AI prompts.

  • Also added to the Look At Hooks headline template database.

• 🤖 3 AI Prompts:

  • Generate some buzz on social media.

  • Generate a testimonial template.

  • Generate ideas for showing your expertise online.

Pivot U: Pro Lesson Upload

20 Little Edits To Get A Piece Of Writing 3 Times More Engagement Online

Harsh truth:

A lot of good writers don’t know how to structure and format their content for an online audience.

The result?

Poor engagement and retention.

In other words, good content goes to waste.

The good news:

20 tiny tweaks to any piece of writing can lead to more views and engagement.

This week’s Pivot U video lesson goes through them.

P.S. Be sure to view the last couple of lessons too (if you haven’t already):

• “The Emotion Proven To Make Content Go Viral”

• “How To Write With ChatGPT And Still Sound Natural”

💡 Pro Content Template #1

List The Most Commonly Misunderstood Items In Your Niche

Your Headline Template:

The Inspiration:

Why The Headline Works:

• Fear: Highlighting misunderstandings taps into our fear of being uninformed or wrong.

• Relevance: "Most commonly" suggests there's a high likelihood that the content will be relevant and not obscure.

How To Adapt It For Your Niche:

1. Pick Your [Authority]: A figure or source in your niche who would have expertise about the misunderstood items. As always — this could be you.

2. Pick The Misunderstood [Items]: Common ones within your niche that your audience would benefit from learning about. They could be techniques, strategies, methods, frameworks, tactics, etc.

Speed Things Up With ChatGPT:

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Authority] Shares The [Number] Most Commonly Misunderstood [Items]

This template is modeled on the following headline:

America’s 10 Most Commonly Misunderstood Slang Words

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Authority] with a relevant authority or expert in my niche.

- Replace [Number] with a specific count of commonly misunderstood items.

- Replace [Items] with a specific category or type of items in my niche.

Examples Using The Template:

For Creators:

• Writing: "Author Shares The 5 Most Commonly Misunderstood Rules Of Dialogue Writing"

• Photography: "Pro Photographer Shares The 6 Most Commonly Misunderstood Settings On DSLR Cameras"

For Businesses Creating Content (B2C):

• Fashion Retail: "Stylist Shares The 7 Most Commonly Misunderstood Trends Of The Decade So Far"

• Decor: "Interior Designer Shares The 4 Most Commonly Misunderstood Principles Of Minimalist Design"

For Businesses Creating Content (B2B):

• Manufacturing: "Industrial Engineer Shares The 3 Most Commonly Misunderstood Lean Manufacturing Techniques"

• Marketer: "Marketer Shares The 10 Most Commonly Misunderstood Facebook Ad Metrics"

💡 Pro Content Template #2

List The Items That Are Superior To A Popular Benchmark In Your Niche

Your Headline Template:

🔒️

Join Pen Pivot Pro to read the rest of this post — 2 premium content templates and 3 AI prompts.

🔒️ Pro Features:

• Exclusive Insights In Every Newsletter: 3x more content templates and prompts each month.

• Pro Friday newsletter

• Look At Hooks Database: 300+ high-engagement headline templates with prompts; 50 added monthly.

• Pivot U: Video lessons for more views; 3-4 added monthly.

• Creator’s Prompt Vault: AI prompts for content tasks; 16 added monthly.