⚠️ Headline trap

🧠 IN TODAY’S EMAIL

• 🔧 Creator Tool Of The Day:

  • Make ChatGPT your personal writing assistant with this free email course.

• 🧪 Hook Science:

  • Don’t fall for this common headline trap.

• 💡 A Clickable Content Idea For You:

  • The lessons you’ve learned from a well-known name in your niche.

  • Headline template included 👍️ 

• 🏅 Hook Of The Day:

  • He was fascinated by why his hook performed so well (99 million views).

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🧪 HOOK SCIENCE

Don’t Fall For The Trap - Vague Headlines Could Kill Your Content

It’s common to see the biggest writers, YouTubers, and social media creators write vague headlines and get a tonne of views.

Take YouTuber Penguinz0, for instance.

His headlines and thumbnails are often vague and ambiguous — and his videos get millions of views within just a few days.

Up-and-coming content creators make the mistake of replicating headlines like these.

They overlook the fact that Penguinz0 has 15 million subscribers and a massive online reputation.

The result?

They see their content fall flat and get barely any views at all.

Harsh truth:

— Huge content creators can afford to be cryptic with their headlines.

They can rely on their brand value/reputation to get them clicks.

Up-and-coming, as well as relatively “big” content creators, should use specificity in their headlines to grab attention.

The audience needs to know what’s in it for them and why your content deserves their click.

💡 A CLICKABLE CONTENT IDEA FOR YOU

Lessons You Learned From A Well-Known Name In Your Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Halo Effect: Associate your content with a well-known person/brand and you benefit from the positive “halo” cast by their reputation. This boosts the (perceived) credibility of your content.

• Aspiration: The impressive number triggers aspirations for success — it entices the audience to learn from the lessons and achieve the same.

🔁 How To Adapt It For Your Niche:

1. Pick A Well-Known Name: Any person/brand in your niche with a lot of success or recognition.

2. Find Impressive Numbers: Look for impressive statistics or achievements associated with these names eg. financial milestones, audience metrics, or industry records.

3. Study Their Success: Dig deep into the strategies, innovations, and unique selling points that contributed to achieving the “impressive number”.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and I'm looking to create a piece of content based on the headline template:

"[Number] Lessons I Learned From Studying The [Impressive Number] [Well Known Person/Brand In Your Niche]"

It's modeled on the following headline: 

“16 Lessons I Learned From Studying The $700M Brand Liquid Death”

Please generate 10 headline ideas for my niche that closely follow the headline template.

Specifically:

- Each headline should include a well-known person, brand, or organization in my niche that I can study for valuable insights.
- Each headline should include an impressive number associated with that well-known person/brand. Eg.a financial milestone, audience metric, or an industry record

🎨 Examples Using The Template:

Creators:

• For Cooking: “7 Lessons I Learned Studying Gordon Ramsay’s 17 Michelin Star Restaurants”

• For Investors: “9 Lessons I Learned From Studying Warren Buffett’s $100 Billion Investment Strategy”

For Businesses Doing Content Marketing (B2C):

• Pet Supplies: “11 Dog Care Lessons We Learned From Cesar Millan’s 3 Million Subscriber YouTube Channel”

• Tennis School: “12 Lessons We Learned From Studying Serena Williams’ 23 Grand Slam Tennis Victories”

For Businesses Doing Content Marketing (B2B):

• Product Designers: “12 Lessons I Learned From Studying Steve Jobs’ $1 Trillion Product Design Methods”

• Marketing: “8 Lessons We Learned Studying Hubspot’s $30 Billion Inbound Marketing Strategy”

🏅 HOOK OF THE DAY

“Why Are 96,000,000 Black Balls on This Reservoir?” By Veritasium

Veritasium’s YouTube video was so successful that he spent many hours trying to figure out why.

He was so fascinated by its success (currently 99 million views) that he made another video discussing its virality.

Why did it outperform his other videos by such a huge margin?

Bottom Line:

It comes down to the hook.

“Why Are 96,000,000 Black Balls On This Reservoir?” is a video title even the most anti-clickbait purists would have trouble resisting.

The best part about it?

MrBeast wrote it for him.

🧠 Hook Psychology:

• Novelty Effect: The unusual concept of black balls on a reservoir builds curiosity and grabs attention.

• Fear of Missing Out (FOMO): The large, specific number creates a sense of urgency and the fear of missing out on valuable information.

• Question-Based: Headlines that end with a question mark give people an itch they need to scratch by finding out the answer.

• Visual Pop: The video thumbnail is just as eye-catching as the title; a man pointing at a massive collection of black balls.