🧠 Weird and obscure content idea

🧠 IN THIS EMAIL

• 🔧 Creator Tool Of The Day:

  • The most feared writing app on the internet.

• 🧪 Hook Science:

  • Boost your views with the “targeted invitation” hook hack.

• 💡 A Clickable Content Idea To Try:

  • Teach your audience the stuff they’ve never heard of.

  • Headline template included 👍️ 

🔧 TOOL OF THE DAY

“The Most Dangerous Writing App”

As content creators, we know how painful staring at a blank page and a blinking cursor can be.

Getting some momentum is often the hardest part.

That’s where this tool shines.

Squibler is a simple app with not-so-simple consequences.

Stop writing for more than five seconds and your progress will vanish.

It isn’t for the faint-hearted.

But it’s great for brainstorming and getting that creative momentum going.

Try Squibler

(Not Sponsored)

🧪 HOOK SCIENCE

Boost Your Views With The "Targeted Invitation" Hook Hack

Here’s a killer hook from a viral tweet thread by Clint Murphy:

It's direct, specific, and calls out a specific audience segment.

A targeted invitation.

We can easily repurpose the emotional core of this hook for any type of content and in any niche.

🧠 Why It Works:

• Personalization/Relevance: Using a direct callout in headlines and hooks makes the audience segment feel like the content is specifically for them — increasing the likelihood of getting clicked.

• Curiosity: The direct callout creates a curiosity gap — it prompts the audience to find out how the content relates to them.

💪 A Template To Make It Work In Your Niche:

You can use this as a blog post/video title, a short-form video hook, or anything else:

Examples:

• Cooking: “If You Fry Foods In Vegetable Oil Regularly, Read This”

• Real Estate: “If You’re Thinking Of Getting A Home Near A Flood Zone, Watch This”

💡 A CLICKABLE CONTENT IDEA TO TRY

Teach Your Audience The Stuff They’ve Never Heard Of

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Novelty: People are drawn to unfamiliar information - we feel compelled to view the content and discover something we haven't heard of before.

• FOMO: It creates a sense of exclusivity and triggers FOMO — no one wants to feel left out or uninformed.

🔁 How To Adapt It For Your Niche:

1. Pick A Category: Choose a category or topic within your niche — one that will grab the attention of your target audience.

2. Select Your Items: Pick the most unique and interesting items/examples within the chosen category. Ones that your audience probably hasn’t heard of before.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] Of The Best [Category Items] That You've Never Heard Of

This template is modeled on the following headline:

8 Of The Best Japanese Authors That You’ve Never Heard Of

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of items.
- Replace [Category Items] with a specific category or type of items. 

🎨 Examples Using The Template:

For Creators:

• Fitness: "5 Of The Best HIIT Workouts That You've Never Heard Of"

• Gardening: "7 Of The Best Indoor Plant Varieties That You've Never Heard Of"

For Businesses That Create Content (B2C):

• Home Decor: "8 Of The Best Sustainable Furniture Brands That You've Never Heard Of"

• Food: "5 Of The Best Exotic Spices That You've Never Heard Of"

For Businesses That Create Content (B2B):

• Technology Firm: "6 Of The Best Cybersecurity Softwares That You've Never Heard Of"

• Data Analytics Firm: "4 Of The Best Data Analysis Tools That You've Never Heard Of"

🍬 LINK CANDY FOR CREATORS

• Answer these 3 basic questions and watch your content creation process go from amateur to elite level [link]

• Four (not boring) ways to name a product line — in one simple image [link]