💡 Stuff to get rid of

🧠 IN TODAY’S EMAIL

• 🔧 Creator Tool Of The Day:

  • Remove backgrounds from your images like it was nothing.

• 💡 A Clickable Content Idea For You:

  • List the things your audience needs to get rid of.

  • Headline template included 👍️ 

• 🩹 Hook Fix:

  • Watch this average headline get turned into a brilliant one.

• 🍬 Link Candy:

  • The 3 emotions that make content go viral, 12 copywriting documentaries, and more.

✍️ POP QUIZ

What’s the main psychological effect or emotion that would make people want to click on this piece of content by ReyChess?

P.S. For those who don’t know (like myself 5 minutes ago) — Elo is a chess rating system♟️.

🔧 TOOL OF THE DAY

Remove BG

The tools that try to be everything often end up being the least useful. 

Sometimes, the simplest tools are the ones we keep going back to. 

The tools that do one thing better than anything else on the planet. 

Remove BG is one of them. 

An AI-powered tool that removes backgrounds from your images with just a single click… 

Check out Remove BG

(Not Sponsored)

💡 A CLICKABLE CONTENT IDEA FOR YOU

A List Of Things Your Audience Needs To Get Rid Of

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Authority: Uses the credibility of an expert to increase the perceived value of the content.

• Urgency: The audience feels the need to stop/remove these items fast.

• Specificity/Simplicity: Lists with a specific number of items simplify complex topics — the content seems digestible and actionable.

🔁 How To Adapt It For Your Niche:

1. Pick An Authority: This could be you! If not, try to find a recognized expert or a credible source within your niche you could reference or quote.

2. Specify The Action: Items or practices your target audience might need to stop/remove to improve their life or performance in your niche.

3. Quantify The Change: Decide on the number of items or tips to include — make it manageable.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:

"[Authority] Shares The [Number] [Items/Activities] You Should [Remove/Stop] Immediately" 

This template is modeled on the following headline:

“Professional Organizer Shares The 9 Things People Should Throw Away Immediately”

Please generate 10 headline ideas for my niche that follow the headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad. 

Each Headline Should: 

- Replace [Authority] with a relevant figure or profession in the niche. 
- Replace [Number] with a specific number of items or activities.
- Replace [Items/Activities] with tangible objects or actions.

🎨 Examples Using The Template:

For Creators:

• For Fitness: “HIIT Expert Shares The 8 Common Exercises You Should Stop Doing Immediately"

• For Food: “Vegan Chef Shares The 3 Cooking Oils You Should Stop Using Immediately”

For Businesses Doing Content Marketing (B2C):

• Cosmetics: “Cosmetic Dermatologist Shares The 4 Skin Care Ingredients You Should Eliminate…”

• Automotive Retail: “Mechanic Shares The 6 Auto Modifications You Should Remove…”

• Art Studio: “Professional Acrylic Artist Shares The 7 Surfaces You Should Stop Painting On…”

For Businesses Doing Content Marketing (B2B):

• Cybersecurity: “Cybersecurity Expert Shares The 7 System Vulnerabilities You Should Delete…”

• Corporate Training: “HR Consultant Shares The 10 Ineffective Onboarding Methods You Should Stop…”

🩹 HOOK FIX

This headline isn’t terrible. 

But we could easily apply the headline fix-up process and make it sparkle ✨.

Step 1: Apply Ultra-Specificity

Specificity leads to curiosity. 

It also makes the content seem more digestible, actionable, and credible. 

Let’s specify the number of color combinations:

💡 Improved Headline: “7 Color Combinations That Will Enhance Your Living Space”

Step 2: Apply Emotional Levers

Let’s see what we can do here…

• Trust: We could add the source of the information to make the content look more trustworthy. E.g. an interior designer, color expert, etc. 

• Ease: Adding words like “instantly” to the headline will make the content more appealing.

• Exclusivity: The word “unexpected” increases the curiosity gap — it highlights that the content contains rare information.

💡 Final Headline: “Interior Designer Shares 7 Unexpected Color Combos That Instantly Enhance Living Spaces”

Overall, the final headline is sharp and sparks a lot of curiosity. 

Here’s a headline template to make it work in your niche:

Try it out 🙂.

🍬 LINK CANDY FOR CREATORS

• He’s grown to 369K subscribers - but if he started a new YouTube channel, he’d do this one thing first [link]

• The 3 emotions proven to make content go viral (based on a study of 7000 NYT articles) [link]

• 12 documentaries that will teach you more about copywriting than a 4-year degree [link]