🏆️A superior content idea

🧠 IN THIS EMAIL

• 🧪 Hook Science:

  • A simple, psychology-driven template for the hero section of your website.

• 💡 A Clickable Content Idea To Try

  • Give your audience a recommendation so good they can’t ignore it.

  • Headline template included 👍️ 

✍️ POP QUIZ

^{*Link to study at the bottom of this email.}

🔧 RESOURCE OF THE DAY

Persuasion By The Pint

Let’s face it — most marketing resources are dull, overly complicated, and unnecessarily long.

Once you find a good one, hold on to it and never let go.

Persuasion By The Pint is a fun, no-nonsense podcast that teaches you the art of getting what you want.

Whether it’s more views, followers, clients, or anything else…

You’ll learn how to use psychology, copywriting, and good ol’ fashioned common sense to make it happen.

Consider starting with these killer episodes if you’re interested:

• The most persuasive word in the English language [link]

• How to command attention and become the uncontested authority in your niche [link]

(Not Sponsored)

🧪 HOOK SCIENCE

A Simple Template For The Hero Section Of Your Website

The hero section of a website is the area at the top of the homepage.

— I.e. the first thing a visitor sees.

It’s crucial that it hooks attention within seconds.

Take a peek at this beautiful hero section from Ship 30 For 30’s website:

🧠 Why It Works:

• Clear Benefit: The section sets a clear, achievable goal within a specific timeframe. The value of the business is obvious.

• Social Proof: Highlighting the participation of other users builds trust and credibility — it’s an extremely powerful motivator.

I turned this hero section into a template that any type of business or creator can use on their homepage.

🔨 A Template You Can Use For Your Own Homepage:

🎨 An Example Using This Template:

I adapted this template for the homepage of a (made-up) travel service:

Try out the template on your own homepage and see what you come up with.

If you’re not sure where to start, copy and paste the template into ChatGPT — ask it to tailor it to your niche or business.

💡 A CLICKABLE CONTENT IDEA TO TRY

Give Your Audience A Recommendation That’s Even Better Than A Well-Known Benchmark

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Comparison: The headline uses a well-known benchmark to set expectations. It triggers a comparison and urges the audience to explore how and why [X] beats the benchmark.

• Perceived Value: Anchoring the audience's expectations to a well-known and impressive benchmark makes the content's recommendations seem even more valuable.

🔁 How To Adapt It For Your Niche:

1. Pick Your Unique Feature: Choose a standout feature of your product, service, or concept that sets it apart from the competition.

2. Highlight The Superiority: Emphasize how your unique feature beats a well-known benchmark or standard in your niche.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

This [X] Boasts A [Feature] [Superior To A Well-Known Benchmark]

This template is modeled on the following headline:

This Northeastern State Park Boasts A Magnificent Waterfall Taller Than Niagara Falls

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [X] with a location, product, or entity in my niche. Don't name the specific item here - just hint at it, like in the original headline. 

- Replace [Feature] with a unique attribute, characteristic, or quality of the [X].

- Replace [Superior To A Well-Known Benchmark] with a specific well-known benchmark relevant to [X] and [Feature]

🎨 Examples Using The Template:

For Creators:

• Food: "This Local Detroit Eatery Boasts A Signature Dish More Flavorful Than A Michelin-Starred Restaurant"

• Photography: "This Budget Camera Model Boasts A Low-Light Output Better Than The Canon EOS-1D X Mark III"

• Gaming: "This Indie Game Boasts A Storyline More Gripping Than L.A Noir"

For Businesses Doing Creating Content (B2C):

• Fashion Retail: "This Waterproof Jacket Boasts Better Breathability Than The North Face Venture 2"

• Wellness Brand: "This Wake-Up Light Boasts A Gentler Wake-Up Experience Than The Lumie Bodyclock" 

For Businesses Creating Content (B2B):

• HR Consulting: "This HR Suite Boasts Better Employee Management Features Than Oracle HCM Cloud"

• Manufacturing: "This Automation System Boasts Precision That Beats Traditional CNC Machines"

🍬 LINK CANDY FOR CREATORS

• How to outline your first book in 35 minutes (so you don't waste hours redrafting and editing) [link]

• How to build an army of content partners who will happily promote your content [link]