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- 🥇 Content idea: Superior habits
🥇 Content idea: Superior habits

🔒️ Welcome To This Week’s Pro Newsletter
🎓️ Pivot U — Lesson Upload:
Viral headlines explained in 3 words.
đź’ˇ 3 x Pro Content Ideas:
Headline templates and custom AI prompts.
All added to the Look At Hooks headline template database.
🤖 3 x AI Prompts For Creators:
Generate dozens of content ideas using the “behind-the-scenes” prompt.
Generate a detailed “audience persona” (so you know exactly who to create content for).
Generate a 1-page marketing plan in seconds.
All added to the Creator’s Prompt Vault.
Pivot U: Pro Lesson Upload
Viral Headlines Explained In 3 Words
A common lie in the world of content:
“Going viral comes down to luck”.
Wrong — it’s a science.
One that megacreators like MrBeast, Mark Manson, and Buzzfeed have mastered.
Their headlines follow specific, tried-and-tested formulas they know will generate massive attention.
One of these viral formulas can be explained in 3 simple words:
“Simplify The Complex”.
This psychology-driven headline formula alone is responsible for countless pieces of viral content online.
The beauty of it?
There’s a 4-step framework you can use to write headlines that “simplify the complex” in your own niche or industry.
We go through this simple framework in this week’s Pivot U pro video lesson.
You’ll leave with dozens of ideas for content that attract views and engagement like a magnet.
đź’ˇ Pro Content Template #1
Teach Your Audience How Small Habits Can Make Them Better Than Most
Your Headline Template:
"[Number] Tiny [Topic] Habits That Make You [Superior Trait] Than Most [Group Of People]"
The Inspiration:
“8 Tiny Mental Habits That Make You Wiser Than Most”
Why The Headline Works:
Specific/Achievable: "Tiny" makes the habits seem easy to implement.
Social Comparison: The words "than most" tap into the audience's desire to be better or more accomplished than their peers.
How To Adapt It For Your Niche:
Pick A Topic: Focus on a specific topic within your niche where small habits can have a big impact.
Pick The Desired Trait: A trait or outcome that will motivate the audience to adopt these "tiny habits".
Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste the following into ChatGPT after filling in your niche and target audience:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:
“[Number] Tiny [Topic] Habits That Make You [Superior] Than Most”
This template is modeled on the following headline:
“8 Tiny Mental Habits That Make You Wiser Than Most”
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each headline should:
- Replace [Number] with a specific count of habits.
- Replace [Topic] with a relevant area within my niche.
- Replace [Superior] with a specific trait that indicates superiority.
Examples Using The Template:
For Creators:
Fitness: "7 Tiny Workout Recovery Habits That Make You More Resilient Than Most"
Photography: "7 Tiny Photography Habits That Make You More Skilled Than Most"
For Businesses Creating Content (B2C):
Beauty: "7 Tiny Skincare Habits That Make You More Radiant Than Most"
Home Improvement: "9 Tiny Renovation Habits That Make Your Home More Stylish Than Most"
For Businesses Creating Content (B2B):
Marketer: "7 Tiny Marketing Habits That Make You More Strategic Than Most"
Tech: "6 Tiny Coding Habits That Make You More Proficient Than Most"
🔒️ Pro Content Template #2
This template uses accessibility and ease of execution to generate views and engagement — especially from the beginners in an audience.
Use the AI prompt to turn it into content ideas for your niche.
Your Headline Template:
🔒️
👋 Hey there — Dil here.
Start your trial of Pen Pivot Pro to view this template and read the rest of this Pro post.
(Trust me — it’s awesome).