The One-Word Secret To Getting Any Email Opened

🧪 HOOK SCIENCE

Frontloading: The Secret To Getting Any Email Opened

“Frontloading” is when the most important words are written at the beginning of a subject line.

The most “important” words are the ones that highlight the main benefit of your email content.

— The “What’s in it for me” words.

Let your audience know, with the very first words of your email subject line — what exactly is in it for them…

💡 Examples:

The main benefit is underlined in each of the originals to illustrate the point.

• Original: "It’s out - view the latest industry report for 2024"

  • Frontloaded: "The 2024 industry report is out"

• Original: "Simples tips for improving your home office set up"

  • Frontloaded: "7 home office set up tips to try"

• Original: "See what the experts are saying about climate change"

  • Frontloaded: "3 climate change expert opinions”

Yes — frontloading helps you hook your audience’s attention as they scan through their cluttered inbox.

But it also ensures that the core of your subject line isn’t cut in the inbox preview on mobile devices.

PRO TIP: Keep subject lines shorter than 33 characters to make sure every character is visible on mobile.

💡 A CLICKABLE CONTENT IDEA TO TRY

The Best Types Of Items For Different Groups Of People In Your Audience

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Personalization: The headline targets specific identities, making the content feel tailored and relevant.

• Social Identity: People are drawn to content that reinforces their group identity.

🔁 How To Adapt It For Your Niche:

• Pick A Topic: Choose a specific item, activity, or experience that’s relevant to your niche and can be categorized into different types.

• Define Your Audience: Think of the different groups of people within your target audience who would be interested in different types of the subject you’ve chosen.

  • Eg. the different types of hikers listed in the original piece of content — “coastal hikers”, “desert hikers”, etc.

• Tailor The Content: Create content that highlights the most useful options for each group of people.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:

[Number] Best [X] For Each Type Of [Group Of People]

This template is modeled on the following headline:

7 Best Hikes In The US For Each Type Of Hiker

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [X] with a specific category or type of item.
- Replace [Group Of People] with a specific group or demographic.

🎨 Examples Using The Template:

For Creators:

• Fitness: "8 Best Calisthenic Exercises For Each Type Of Physique"

• Gardening: "7 Best Indoor Plant Varieties For Each Type Of Plant Enthusiast"

For Businesses Creating Content (B2C):

• Food & Beverage: "9 Best Cocktail Recipes For Each Type Of Party Host"

• Fashion Retail: "7 Best Wardrobe Essentials For Each Type Of Minimalist"

For Businesses Creating Content (B2B):

• Logistics Consulting: "5 Best Supply Chain Management Softwares For Each Type Of Operations Manager"

• HR Solutions: "4 Best Employee Engagement Strategies For Each Type Of HR Manager"