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💡 A generous content idea

💡 A generous content idea

May 01, 2024

In partnership with

🧠 IN TODAY’S EMAIL

🧪 Hook Science:
- Get more clicks by stating your worth.
💡 A Clickable Content Idea For You:
- Give away the information that others would charge a fortune for.
- Headline template included 👍️
🍬 Link Candy:
- AI tools for content creators (2024 update), 19 cognitive biases you need to know, and more.

🔧 PRESENTED BY

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🧪 HOOK SCIENCE

Get More Clicks By Letting People Know How Much Your Free Information Is Actually Worth

An easy way to make your content seem more valuable:

State how much others would charge for it.

Here’s a dead-simple hook from a viral tweet thread written by writing coach Dickie Bush:

❝

The world's most valuable skill: Writing effectively.

But colleges charge you 120k and still do a terrible job teaching it.

Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours…

18,000 Likes, 4000 Reposts, 14,000 Bookmarks

Dickie Bush [Link To Tweet]

🧠 Hook Psychology:

Contrast Effect: Highlighting the massive difference in cost between the two options makes the free content seem even more valuable.
Anchoring Effect: The introduction of specific, high price sets a psychological 'anchor' — it makes the free content feel like an unbelievable deal.

💡 Takeaway: Highlight the value of your free content by directly comparing it with expensive alternatives.

Want to use this idea in your own content?

Read on for a headline template inspired by this hook.

💡 A CLICKABLE CONTENT IDEA FOR YOU

Give Your Audience The Free Information That Others Would Charge A Fortune For

🔨 Your Headline Template:

❝

"[Number] [Specific Strategies/Frameworks] [Entity] Would Charge [Huge Amount] To Teach You"

🔁 How To Adapt It For Your Niche:

Pick The Information: Consider what niche-related strategies, tips, or frameworks you could share — those that are often gatekept behind expensive courses/certifications.
Quantify The Value: A realistic, but significant price that others would charge for this knowledge.
Highlight The “Entity”: State who would typically offer this expensive education or training (eg. colleges, universities, professional institutions, or industry leaders).

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

"[Number] [Specific Strategies/Frameworks] [Entity] Would Charge [Huge Amount] To [Action]"

This template is inspired by the headline "9 Powerful Writing Frameworks That Colleges Would Charge $120K To Teach You."

Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each Headline Should:

- Replace [Number] with a specific count of strategies or frameworks.
- Replace [Specific Strategies/Frameworks] with applicable terms based on my content's focus.
- Replace [Entity] with the type of organization, person, or entity usually charging for this knowledge.
- Replace [Huge Amount] with a figure reflecting the typical high cost (make it realistic).

🎨 Examples Using The Template:

Business: "5 Leadership Frameworks Top MBA Programs Would Charge 100K To Teach You"
Cooking: "8 Fermentation Techniques Culinary Schools Would Charge 20K To Teach You"
Photography: "6 HDR Photography Techniques Art Institutes Would Charge 3K To Teach You"
Music Production: "8 Mixing Secrets Recording Schools Would Charge 2K To Teach You"
Fitness: "10 Training Protocols Sports Academies Would Charge 2K To Teach You"
Real Estate: "5 House Flipping Strategies Real Estate Gurus Would Charge 10K To Teach You"
Fashion Design: "7 Design Frameworks Fashion Schools Would Charge 30K To Teach You"
Gardening: "5 Organic Gardening Secrets Horticultural Colleges Would Charge 10K To Teach You"
Investing: "8 Index Fund Strategies Financial Advisors Would Charge 5K To Teach You"

🍬 LINK CANDY FOR CREATORS

3M subscriber YouTuber shares his favorite AI tools for content creators (2024 update) [link]
She’s spent 15000+ hours learning about cognitive biases and says that marketers need to know these 19 [link]
He’s sold over 400 million books — here are 14 of his best writing tips [link]