🧠 WELCOME TO THE PEN PIVOT
In today’s email:
🔧 Creator Tool Of The Day:
Create beautiful AI-powered infographics without an expensive designer.
🖱 Get More Clicks:
Using this dead-simple and proven headline framework.
💡 A Content Idea For You:
A simple, but high-value piece of content for your audience.
Headline template included 👍
💟 Get More Engagement:
It takes 10 seconds but hardly anyone does it…
🔧 TOOL OF THE DAY
Piktochart
A beautiful infographic can make even an average piece of content seem high-quality.
The problem is, creating them is time-consuming and/or expensive.
Most people see them as a luxury reserved for top content creators.
Piktochart is a tool that uses AI to design stunning infographics, posters, and banners with ease.
No fancy design software or expensive designers needed.
(Not Sponsored)
🖱 GET MORE CLICKS
The “4 U’s” Of Writing A Killer Headline That Gets Clicked On Demand
This newsletter shares a lot of tips on how to get more clicks by writing better headlines.
It might get a little overwhelming sometimes.
Having a simple framework to use can be invaluable.
The 4 U’s are a great place to start…
Try to make sure every headline you write meets at least one (and ideally two) of these criteria:
Useful - The headline promises value in the content.
Urgent - The headline makes the content seem essential.
Unique - The headline promises something that can’t be found elsewhere.
Ultra-specific - The headline is unusually specific.
Here’s a headline example:
“Site Owners: Here’s How To Update Your Privacy Settings Before New Data Laws Come In”
This headline is:
Useful: The direct benefit is clear (actionable advice).
Urgent: The risks/consequences are clear (legal issues).
Here’s another example:
“9 Easy Vegan Desserts Ready In Under 18 Minutes”
This headline is:
Useful: The direct benefit is clear (easy recipes).
Ultra-Specific: An unusually specific time duration (18 minutes) is attention-grabbing and also makes the content seem more credible.
💡 A CONTENT IDEA FOR YOU
Helping Your Audience Save Money Within Your Specific Niche
🔨 Your Headline Template:
"[Number] Biggest Ways [Group Of People] Waste Money On [Topic] (And What To Do Instead)"
🔎 The Inspiration:
“5 Biggest Ways Startups Waste Money (And What To Do Instead)”
🧠 Why The Headline Works:
No matter what niche you’re in, it’s likely that you can give your audience advice on saving money within that niche.
⚠ Make it clear that you aren’t giving “financial advice” here (provide a disclaimer in your content). Just simple money-saving tips.
Loss Aversion: We all hate losing money — it’s a powerful emotional trigger as it affects several important aspects of life.
Actionable Solutions: The headline promises practical, actionable solutions to this widely recognized fear/problem.
🔁 How To Adapt It For Your Niche:
Find Common Financial Pitfalls: Common areas where your target audience might be losing/wasting money within your niche.
Find Solutions: Offer specific, actionable tips on preventing it.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste this into ChatGPT after filling in your niche.
Hi ChatGPT, I create content in the [insert niche] niche. I want to create a piece of content using the template:
"[Number] Biggest Ways [Group Of People] Waste Money On [Topic] (And What To Do Instead)."
Could you help me brainstorm topics within my niche that fit this template? I need:
- The specific group of people.
- Ways they commonly waste money.
- Practical alternatives or solutions.
Note that the tips I give shouldn't be considered "financial advice". Just basic money-saving tips.🎨 Examples Using The Template:
For Creators:
For Travel: "3 Biggest Ways Travelers Waste Money On Flights (And What To Do Instead)"
For Food: "5 Biggest Ways Vegans Waste Money On Ingredients (And What To Do Instead)"
For Businesses Doing Content Marketing (B2C):
Real Estate Agents: "5 Biggest Ways Homebuyers Waste Money (And What To Do Instead)"
Pet Stores: "3 Biggest Ways Dog Owners Waste Money (And What To Do Instead)"
For Businesses Doing Content Marketing (B2B):
Marketers: "5 Biggest Ways Small Businesses Waste Money On Facebook Ads (And What To Do Instead)"
Consulting Firms: "4 Biggest Ways Businesses Waste Money On Travel (And What To Do Instead)"
💟 GET MORE ENGAGEMENT
Ask Your Audience Questions
Whenever and wherever possible.
It could be:
At the end of a blog post.
A YouTube video’s call-to-action.
The end of an Instagram post’s caption.
Or anywhere else.
Asking your audience questions is a dead-simple way to boost engagement.
There’s some simple psychology behind it:
Unanswered questions are like incomplete tasks - they stick in our mind and make us want to “close the loop” — The Zeigarnik Effect.
Asking a question creates an “itch” that your audience feels compelled to scratch by answering it in the comments section.
