The 4U's Will 3x Your Views

🧠 WELCOME TO THE PEN PIVOT

In today’s email:

• 🔧 Creator Tool Of The Day:

  • Create beautiful AI-powered infographics without an expensive designer.

• 🖱️ Get More Clicks:

  • Using this dead-simple and proven headline framework.

• 💡 A Content Idea For You:

  • A simple, but high-value piece of content for your audience.

  • Headline template included 👍️ 

• 💟 Get More Engagement:

  • It takes 10 seconds but hardly anyone does it…

🔧 TOOL OF THE DAY

Piktochart

A beautiful infographic can make even an average piece of content seem high-quality.

The problem is, creating them is time-consuming and/or expensive.

Most people see them as a luxury reserved for top content creators.

Piktochart is a tool that uses AI to design stunning infographics, posters, and banners with ease.

No fancy design software or expensive designers needed.

Click here to check out Piktochart and make your content stand out with attention-grabbing visuals

(Not Sponsored)

🖱️ GET MORE CLICKS

The “4 U’s” Of Writing A Killer Headline That Gets Clicked On Demand

This newsletter shares a lot of tips on how to get more clicks by writing better headlines.

It might get a little overwhelming sometimes.

Having a simple framework to use can be invaluable.

The 4 U’s are a great place to start…

Try to make sure every headline you write meets at least one (and ideally two) of these criteria:

• Useful - The headline promises value in the content.

• Urgent - The headline makes the content seem essential.

• Unique - The headline promises something that can’t be found elsewhere.

• Ultra-specific - The headline is unusually specific.

Here’s a headline example:

“Site Owners: Here’s How To Update Your Privacy Settings Before New Data Laws Come In”

This headline is:

• Useful: The direct benefit is clear (actionable advice).

• Urgent: The risks/consequences are clear (legal issues).

Here’s another example:

“9 Easy Vegan Desserts Ready In Under 18 Minutes”

This headline is:

• Useful: The direct benefit is clear (easy recipes).

• Ultra-Specific: An unusually specific time duration (18 minutes) is attention-grabbing and also makes the content seem more credible.

💡 A CONTENT IDEA FOR YOU

Helping Your Audience Save Money Within Your Specific Niche

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

No matter what niche you’re in, it’s likely that you can give your audience advice on saving money within that niche.

• Loss Aversion: We all hate losing money — it’s a powerful emotional trigger as it affects several important aspects of life.

• Actionable Solutions: The headline promises practical, actionable solutions to this widely recognized fear/problem.

🔁 How To Adapt It For Your Niche:

1. Find Common Financial Pitfalls: Common areas where your target audience might be losing/wasting money within your niche.

2. Find Solutions: Offer specific, actionable tips on preventing it.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this into ChatGPT after filling in your niche.

Hi ChatGPT, I create content in the [insert niche] niche. I want to create a piece of content using the template:

"[Number] Biggest Ways [Group Of People] Waste Money On [Topic] (And What To Do Instead)."

Could you help me brainstorm topics within my niche that fit this template? I need:

- The specific group of people.
- Ways they commonly waste money.
- Practical alternatives or solutions.

Note that the tips I give shouldn't be considered "financial advice". Just basic money-saving tips.

🎨 Examples Using The Template:

For Creators:

• For Travel: "3 Biggest Ways Travelers Waste Money On Flights (And What To Do Instead)"

• For Food: "5 Biggest Ways Vegans Waste Money On Ingredients (And What To Do Instead)"

For Businesses Doing Content Marketing (B2C):

• Real Estate Agents: "5 Biggest Ways Homebuyers Waste Money (And What To Do Instead)"

• Pet Stores: "3 Biggest Ways Dog Owners Waste Money (And What To Do Instead)"

For Businesses Doing Content Marketing (B2B):

• Marketers: "5 Biggest Ways Small Businesses Waste Money On Facebook Ads (And What To Do Instead)"

• Consulting Firms: "4 Biggest Ways Businesses Waste Money On Travel (And What To Do Instead)"

💟 GET MORE ENGAGEMENT

Ask Your Audience Questions

Whenever and wherever possible.

It could be:

• At the end of a blog post.

• A YouTube video’s call-to-action.

• The end of an Instagram post’s caption.

Or anywhere else.

Asking your audience questions is a dead-simple way to boost engagement.

There’s some simple psychology behind it:

Unanswered questions are like incomplete tasks - they stick in our mind and make us want to “close the loop” — The Zeigarnik Effect.

Asking a question creates an “itch” that your audience feels compelled to scratch by answering it in the comments section.