Share the "dark side" with your audience (dead-simple content idea)

Heya, Dil here.

⚡ Quick heads-up: Sign-ups for my “Make A Mini AI Helper” live online workshop end in 48 hours. If you want to build a simple, branded AI tool inside ChatGPT that solves a specific problem for your audience — without coding, tech skills, or AI know-how — this is your chance. Use it as a lead magnet, sell it as a product, or just save time. Grab your spot here before it’s too late.

Let’s be honest…

There aren’t many types of content that hit quite as hard as a warning. 

Something your audience isn’t being told.

A risk no one’s talking about.

A downside they’re quietly walking into.

There’s a headline format I’ve seen take off again and again…in fitness, marketing, parenting, real estate, you name it.

And it works for one reason:

It pulls back the curtain.

It signals authority, trust, and confidence because you’re willing to reveal what others won’t.

Here’s what I want you to try:

Create content that exposes the “dark side” of something your audience is probably doing, believing, or trying.

Then show them how to fix or avoid it.

Here’s an AI prompt that makes it easy:

💬 The “Dark Side” Content Idea Generator

What it’s for: Creating curiosity-driven content that reveals hidden risks or downsides your audience needs to know about.

How to use it: Fill in your niche, audience, and content type. Then paste into ChatGPT:

I’m a content creator in the [insert niche] niche, targeting [insert audience]. I create [insert content types, e.g., reels, blogs, etc.].

I want to create high-engagement content using “The Dark Side” angle: where I reveal a risk, mistake, or hidden cost most people don’t talk about.

Please generate 10–15 content ideas that follow this structure:

– Identify a popular strategy, tool, or trend in my niche
– Reveal the “dark side” of using it
– Craft a curiosity-driven headline like:
• The Dark Side of [X] (What No One Tells You)
• The Hidden Cost of [X] (And How To Avoid It)
• Why [X] Might Be Hurting You More Than Helping

At the end, ask: “Would you like a full content outline for any of these?”

P.S. Warning your audience about hidden risks is powerful…but helping them avoid those risks is next-level.

Inside my “Make A Mini AI Helper” live online workshop, I’ll show you how to build a simple, branded AI tool inside ChatGPT that does exactly that.

You’ll use my 4-step F.I.R.E. method to turn your expertise into a custom GPT…

One that solves a specific problem for your audience instantly.

No code or tech skills needed. 

Lifetime access to the recording is included. 

Sign-ups close in 48 hours.

Grab your spot here before doors shut

Until next time. 

Cheers. 

Dil