The "What I Learned" Template

May 30, 2025

Heya, Dil here đź‘‹.

Wanted to share one of my coolest content moments with you.

But first, heads-up: 

The “Headline Magic” course sale ends at midnight. Get it here before doors close. 

OK, so a couple of years back, I posted something on Reddit.

Just an idea I had — sparked after watching some MrBeast content and dissecting his use of psychology in headlines.

I broke it down into 7 psychological strategies he uses to get billions of clicks.

No gimmicks. No "hacks." Just raw, observable patterns.

Then I hit publish.

24 hours later…

It was one of the most upvoted posts in the history of the 4.7 million member r/Entrepreneur subreddit.

So what made it go viral?

The post was solid — sure.

But the headline?

That’s what lit the fuse:

“Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views.”

It hit all the psychological beats I often talk about:

  • Specificity (7 strategies, 34 billion views)

  • Curiosity (What are the strategies?)

  • Social proof (A big name — MrBeast)

  • Authority signal (I didn’t guess — I studied)

  • Time investment (8 hours — aka “costly signaling”)

And that’s the part most creators miss.

They spend days on the content…but only seconds on the headline.

When it’s often the headline that decides whether your hard work ever gets seen.

Here’s a plug-and-play template based on that proven headline formula…use it for your next piece of content:

âťť

“[Specific Time/Effort] — What I Learned About [Desirable Result]”

Examples from different niches:

  • Freelancing: “100 Client Calls Later — What I Learned About High-Ticket Clients”

  • Fitness: “30 Days Training Like A Gymnast — What I Learned About Body Control”

  • Real Estate: “30 Open Houses in 30 Days — What I Learned About Buyer Turn-Offs”

đź’ˇ FYI → New in the Pro Prompt Vault: an AI prompt that expands this “What I Learned” template into 15 viral content ideas for your audience (with full outlines).

Use the template to teach. Use it to share.

Use it to earn attention before the scroll skips you by.

Because great content is useless if no one clicks to view it. 

P.S. My Headline Magic course breaks down how to write scroll-stopping, psychology-driven headlines like these — and it’s on sale until midnight.

If this email hit home, the course goes 10x deeper.

Until next time. 

Cheers, 

Dil